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SEO Fundamentals

  • Level Beginner
  • Age 18 and older
  • Price $795
  • Location 601 Montgomery St, San Francisco, CA

Start Dates (0)

  • $795
  • AcademyX @ 601 Montgomery St #409, San Francisco, CA 94111
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Class Description


What you'll learn in this seo class:

SEO, or Search Engine Optimization, is the process of modifying the internal structure and pages of your web site in conjunction with promoting it on other sites in such a way that it appears near the top of search engine results for the search phrases you target. If done correctly, web searchers will find exactly what they're looking for on your site, and be more likely to buy your product or service. SEO has always been a rapidly changing field, necessitating that you learn the very latest techniques.

We teach you how to:

  • Research and narrow down your ideal keywords, organizing them in an Excel spreadsheet
  • Identify the strategies employed by your competition
  • Analyze pay-per-click advertising data to improve your SEO strategy
  • Raise your search engine placement by convincing other websites to link to yours
  • Optimize the Return On Investment (ROI) formula to turn searchers into visitors into buyers into repeat business


  • HTML Fundamentals or equivalent previous experience with HTML: understanding of paragraphs, headings, lists, images, links, and tables

Refund Policy


We classify cancellations in 3 types depending on whether you give us at least 4 days’ notice:

  1. Timely Cancellations. We will process a full refund of enrollment fees as long as you give us at least 4 days’ (96 hours) notice of the cancellation before the class start time.
  2. Late Cancellations. If you notify us within fewer than 96 hours, we do not offer refunds, but you would still qualify for a “late-reschedule” under the terms below. That said, we do not penalize for “accidental enrollments”: cancellations made within 2 hours of initial enrollment, even if the class is schedule to begin within 96 hours.
  3. No-Shows and Technical Mishaps. If you try to attend on time but you have technical problems (mic/audio, etc.), or if you do not show up to a scheduled class, then we consider this a “late reschedule,” with the policy detailed below.


Similar to cancellations, we classify reschedules into two categories depending on timeliness.

  1. Timely Reschedules. If you notify us, with at least 96 hours’ notice, of your intent to reschedule to a different class we are happy to oblige.
  2. Late Reschedules. If, on the other hand, you give us less than the 96 hours’ notice before the class start time, or no-show or have a technical mishap, then:
  • We still allow a reschedule to a different date, but we shift the onus to you of re-enrolling: you must let us know on the day before the class you’d like to take, and we would re-enroll you in that class on a space-available basis. The reason for most reschedules is that high-priority items pop up on your calendar that interfere with taking one of our classes; by asking you to re-register with only a little time until the class, it reduces the likelihood of new tasks popping up before the class.
  • We do not offer refunds
  • We only allow one late-reschedule. If you late-reschedule a second time, you must re-enroll in the class at a 50% discount, or forfeit the enrollment funds.


You may transfer your registration in a scheduled class to anyone else. We sometimes allow the transfer of enrollment funds to a different class, but we don’t guarantee it. In either case, start by contacting us.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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