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Advanced Marketing Analytics Bootcamp

  • Intermediate
  • 18 and older
  • $265
  • 225 Bush St, San Francisco, CA
  • 6 hours

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  • $265
  • GA San Francisco @ 225 Bush St 5th Fl East Entrance, San Francisco, CA 94104
  • 6 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this marketing class:

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs.

Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and Slack messaging apps. Registration for this class will close 24 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

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Unlocking the world of data to help drive high performing marketing campaigns and increase data-driven decision making.


This bootcamp is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will give you hands on experience with industry standard marketing tools such as Google Analytics Google Data Studio; and impart intermediate to advanced marketing knowledge that you can use in your daily work.


Topics we will cover:

  • Attribution Modeling
  • Statistical Significance in Marketing
  • Google Data Studio

This bootcamp is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. 


We welcome students with job titles or experience equal to: 

  • Marketing Acquisition Manager
  • Marketing Analyst
  • Marketing Strategist, etc

Takeaways

  • Choose the attribution model that best suits their business needs and goals.
  • Use basic statistical functions to analyze campaign performance and results.
  • Determine when results are statistically significant enough to make a decision based on them.
  • Communicate results and decisions using the story framework.

Preparation

  • 3-5 years of industry experience in marketing
  • Students should be well-versed in working with Google Analytics and Google Ads
  • Comfortable in Excel or Google Sheets
  • Access to Google Sheets. If you do not have access, create a Google account.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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General Assembly

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