General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to...
General Assembly @ Remote Online, Online, CA
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This workshop...
Being passionate about our work can lead to increased fulfilment in both our careers and our lives. Many people pursue passion projects outside their working hours, but in recent years more and more have harnessed the power of passion to create careers out of things they love to do. Whether you're an avid photographer or love to travel, this class will help you learn how to turn your passion or hobby into a career. From identifying your vocation...
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Data analytics is in the midst of an evolution. In today’s digital world, the practice of decision makers relying on information to be delivered to them is no longer sufficient to keep pace. Tableau is software that puts access to data, and the insights it can unlock, directly in the hands of those who need it. The software is designed to help people see and understand data and offers a powerful yet intuitive and easy to use method of visually...
Understanding the Stack: a Non-Programmer's Guide to Web and Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy...
General Assembly @ 2159 India St, San Diego, CA
Squarespace is a powerful website platform designed for people looking to build beautiful websites without having to code. While relatively simple and intuitive, the platform contains various nuances and features that take time to master. By getting a deeper understanding of Squarespace, users can spend more time on design and content, and less time on building and tweaking. This class will teach students the basic of the platform including selecting...
General Assembly @ 2159 India St, San Diego, CA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Are you using Excel for analysis? Spreadsheets are useful for analyzing and visualizing data, but become cumbersome and unwieldy with large datasets. Relational databases address many of Excel's limitations by simplify repetitive tasks and enabling analysis over much larger datasets. The only catch is that you need to know SQL to fully harness the power of these technologies. This class will introduce students to the world of databases and analysis...
General Assembly @ Remote Online, Online, CA
Content Startegy Masterclass: Cultivate Your Brand, Grow Your Audience Recommended for current or aspiring content managers, strategists, bloggers and entrepreneurs. This class will teach you how to create an emotional connection with your followers. You will walk away with actionable tips & tricks to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO...
Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media. Takeaways How to set objectives for social media How to develop an integrated social...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
WordPress powers one-third of the world's websites, and it's no surprise -- it's user-friendly and in active development, which means it's always improving. Its users benefit from thousands of themes and plugins, and Wordpress serves the needs of individuals, non-profits, businesses and governments world-wide. However, while WordPress makes it easy to get started, publish content, install a template and use plugins, it doesn't mean its limits are...
General Assembly @ Remote Online, Online, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
We will discuss best practices and do group exercises that will help make the collaborative design process more efficient. Participants will learn most commonly used Sketch plugins from Github and have access to a full list of all plugins available for use in future projects. We will go through several in-class individual exercises to set up developer-friendly layouts, practice using plugins, and export CSS attributes. General Assembly’s classes,...
Creating good websites is hard. However, as a designer, marketer, project manager or business owner, knowing how to do it well can be an absolute game-changer. Whether you’re making one for yourself, for your company or for a client, planning, designing and launching a new website can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than having a website you made ‘go live’ and watching people from...
Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing...
Instagram Reels Workshop: Reel-y Important for Your Social Strategy You may have heard of Instagram Reels (and seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to think about in your social strategy - trust us when we say it's one you can't ignore. In this session you'll learn what Reels are, how brands are using them, how to start creating killer content within the platform, and...
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
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