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Designing a Strategic Business Narrative for Your Brand
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
People Management Essentials: Coaching Skills
General Assembly @ Remote Online, Online, CA
As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at every turn. This is where coaching comes in. The best people managers know how to empower their teams...
How to Be an Effective Manager
General Assembly @ Remote Online, Online, CA
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look...
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Career Shift: Find Work You Love
General Assembly @ Remote Online, Online, CA
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every...
Email Marketing Essentials
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to...
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Intro to Agile and Scrum
General Assembly @ Remote Online, Online, CA
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This workshop...
How to Turn Your Passion Into a Career
Being passionate about our work can lead to increased fulfilment in both our careers and our lives. Many people pursue passion projects outside their working hours, but in recent years more and more have harnessed the power of passion to create careers out of things they love to do. Whether you're an avid photographer or love to travel, this class will help you learn how to turn your passion or hobby into a career. From identifying your vocation...
Data Analytics with Tableau
Data analytics is in the midst of an evolution. In today’s digital world, the practice of decision makers relying on information to be delivered to them is no longer sufficient to keep pace. Tableau is software that puts access to data, and the insights it can unlock, directly in the hands of those who need it. The software is designed to help people see and understand data and offers a powerful yet intuitive and easy to use method of visually...
Understanding the Stack: Non-Programmer's Guide to Web
Understanding the Stack: a Non-Programmer's Guide to Web and Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
Social Media on a Budget
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy...
Advanced Excel: Beyond The Basics
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Data Analysis: Moving from Excel to SQL
Are you using Excel for analysis? Spreadsheets are useful for analyzing and visualizing data, but become cumbersome and unwieldy with large datasets. Relational databases address many of Excel's limitations by simplify repetitive tasks and enabling analysis over much larger datasets. The only catch is that you need to know SQL to fully harness the power of these technologies. This class will introduce students to the world of databases and analysis...
Content Startegy Masterclass: Cultivate Your Brand
General Assembly @ Remote Online, Online, CA
Content Startegy Masterclass: Cultivate Your Brand, Grow Your Audience Recommended for current or aspiring content managers, strategists, bloggers and entrepreneurs. This class will teach you how to create an emotional connection with your followers. You will walk away with actionable tips & tricks to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO...
Introduction to Social Media Strategy Mapping
Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media. Takeaways How to set objectives for social media How to develop an integrated social...
How to Thrive as a First Time Manager
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Advanced Wordpress Workshop
WordPress powers one-third of the world's websites, and it's no surprise -- it's user-friendly and in active development, which means it's always improving. Its users benefit from thousands of themes and plugins, and Wordpress serves the needs of individuals, non-profits, businesses and governments world-wide. However, while WordPress makes it easy to get started, publish content, install a template and use plugins, it doesn't mean its limits are...
Career Clarity Fundamentals: Tackle Career Indecision
General Assembly @ Remote Online, Online, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Advanced Sketch For UX
We will discuss best practices and do group exercises that will help make the collaborative design process more efficient. Participants will learn most commonly used Sketch plugins from Github and have access to a full list of all plugins available for use in future projects. We will go through several in-class individual exercises to set up developer-friendly layouts, practice using plugins, and export CSS attributes. General Assembly’s classes,...
How to Run a Damn Good Website Project
Creating good websites is hard. However, as a designer, marketer, project manager or business owner, knowing how to do it well can be an absolute game-changer. Whether you’re making one for yourself, for your company or for a client, planning, designing and launching a new website can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than having a website you made ‘go live’ and watching people from...
Content Creation: Creating Content that Connects
Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing...
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