Developing The User Persona

Create captivating content, campaigns, products, and services to the specific needs, and behaviors of different groups. You may know your general audience, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers interested, it's critical to develop detailed personas for your business.

Interactive workshop to creating a clearly defined customer persona to garner engagement and increase ROI. Question your understanding of your buyers and reconstruct unbiases to build new captivating marketing campaigns.

Why it matters: Improve how you interact & define action with your buyers to create meaningful marketing campaigns.

This event will be hosted online due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event.

Preparation

• This event is taken completely online via Zoom.
• You will need access to a laptop or computer with strong internet connection.
• Event set up information will be emailed to all signed up the day before the event launches.