Fundraising Event Management Cert (Independent Study)
- Intermediate
- 18 and older
- $795
- Online
- 23 hours & 45 minutes
Apr 27th
1:30–5:30pm PDT
Meets 2 Times
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(8 hours over 2 sessions)
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- $795
- 23 hours & 45 minutes
- This is a Self-Paced class which will run from Nov 21 to Dec 31
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Class Description
Description
What you'll learn in this event planning course:
Fundraising events provide an opportunity for non-profits to secure essential income but also help to educate donors, guests and volunteers of the organizational mission. Whether a gala dinner, cultivation event, walk-a-thon or benefit concert, this course will examine the fundamentals of fundraising event management.
Through this course you'll learn who the key players are within a non-profit, event budgeting, income projections and ticketing, marketing outreach, food and beverage, logistics management, as well as how to employ strategic tools such as silent and online auctions, live appeals, video components, etc. to help increase the financial success of a fundraising event.
Learning Outcomes
Why Host A Fundraising Event
Important notes:
Through this course you'll learn who the key players are within a non-profit, event budgeting, income projections and ticketing, marketing outreach, food and beverage, logistics management, as well as how to employ strategic tools such as silent and online auctions, live appeals, video components, etc. to help increase the financial success of a fundraising event.
Learning Outcomes
- Gain an understanding of the similarities across fundraising events and the key elements that can make them successful.
- Create a working budget for a fundraising event, develop income projections, manage ticketing and incorporate tools onsite/online to help raise additional income.
- Learn how marketing plays an important role when influencing donor/guest experience pre- during and post event.
- Learn how to select honorees, and create a leadership structure for your fundraiser.
Why Host A Fundraising Event
- When events make sense, and when they don't
- Understanding what resources need to be committed
- Measuring success
- Why donors give
- What sponsors look for
- Why volunteers participate
- Converting attendees into evangelists
- Types of Committees and their roles
- Formation and structure
- Profile of the ideal committee member
- Tips for managing committee deliverables
- What elements can be sponsored
- Creating a sponsorship packet that sells
- Delivering value for sponsors
- Exchange of goods and services
- Setting achievable goals
- Fixed vs. variable costs
- Developing an integrated fundraising plan
- Setting ticket & sponsor pricing tiers
- Fair market value + IRS regulations
- Are you certified to fund raise? What planners need to know
- Comps: when and how to utilize strategically
- Leadership structure: honorary chair, event chair, honorees, committees
- Honoree selection and expectations
- Ticket and sponsor level pricing
- Securing the right venue
- Negotiating tactics
- Selecting food & beverage that reflect the organization
- Dealing with donated alcohol
- Program development: timing of awards, dinner service, auctions & speeches
- Seating logistics: who should sit where, and why
- What makes a successful auction item
- How many items should you have
- Keys to securing quality auction items
- Calculating fair market value & tax deductability
- Setting minimum bid levels and increments
- Consignment items: pros, cons and advice
- Silent auction logistics
- Live auction logistics
- Registration, close out and cashiering
- Online auction logistics
- Golf outings
- _____-A-Thons
- Keynote speaker events
- Arts, wine & music events
- Other creative ideas
- Social media
- Video or live appeal (balloon auction, straight ask, etc.)
- Tabletop appeal (envelope, bid cards, etc.)
- Mobile platforms (Text-to-Pledge, BidPal, iML, etc.)
- Invitations & RSVP tracking
- Website
- Social media
- Press and media relations
- Event journal
- Socialite magazines & photography
- Step & repeat photo ops
- Utilizing wire images and hashtags
- Tabletop & bar educational signage, journal
- Staging & set design
- Photo/video: shot lists, post-event marketing usage
- Thank you gifts
- In-house staff: roles & responsibilities
- Tips for securing quality volunteers
- Orientation & training: where many non-profits fall short
- Skills placement
- Managing volunteer teams
- Keeping honorees engaged
- Thank you notes, acknowledgment letters
- Expense tracking & final budget
- Surveys and tracking guest experiences
- R.O.I. analysis & event debriefing
Important notes:
- This class is taught in a self paced online environment with a specific start date.
- Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.
- At the end of this course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy). New lessons will be released each week at 7:00 pm EST, and can be viewed at any time thereafter.
- The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)
Remote Learning
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
Refund Policy
- For Professional Development Courses, we will refund 100% of your course payments providing you provide written notice of withdrawal within 30 days after the final day of your course.
- For events, webinars, or conferences (online or in-person), we will refund 100% of your registration providing you provide a written request for refund no later than 10 business days after the end of the event.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.
Reviews of Classes at Event Leadership Institute (1)
See reviews for other classes at Event Leadership Institute
Review Summary by CourseHorse
Students are highly satisfied with the classes at Fundraising Event Management Cert (Independent Study) offered by the Event Leadership Institute (ELI). They particularly appreciate that the courses focus on operating an events business, which they have found hard to find elsewhere. The subscription to ELI has been valuable in a short period, and students highly recommend it to business owners in the events industry. ELI is praised for delivering professional and innovative training that keeps students competitive and cutting-edge. The institute is also commended for its online learning platform, which is considered to be at the forefront of education provision in the event industry. Overall, students feel that ELI provides the substance and skills needed to succeed in the events business.
Quotes:
1. "My subscription to ELI has been so valuable in such a short time - keep up the good work!"
2. "An ELI membership is one of the smartest investments an events business owner can make."
3. "The Event Leadership Institute has moved to the forefront of online learning for the event industry, and has created THE standard of education provision in both level of content and accessibility to students."
Review Summary by CourseHorse
Students are highly satisfied with the classes at Fundraising Event Management Cert (Independent Study) offered by the Event Leadership Institute (ELI). They particularly appreciate that the courses focus on operating an events business, which they have found hard to find elsewhere. The subscription to ELI has been valuable in a short period, and students highly recommend it to business owners in the events industry. ELI is praised for delivering professional and innovative training that keeps students competitive and cutting-edge. The institute is also commended for its online learning platform, which is considered to be at the forefront of education provision in the event industry. Overall, students feel that ELI provides the substance and skills needed to succeed in the events business. Quotes: 1. "My subscription to ELI has been so valuable in such a short time - keep up the good work!" 2. "An ELI membership is one of the smartest investments an events business owner can make." 3. "The Event Leadership Institute has moved to the forefront of online learning for the event industry, and has created THE standard of education provision in both level of content and accessibility to students."
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Event Leadership Institute
Professionals working in the event and meetings industry are diverse; ranging from those whose full-time job is planning events, to planners who are occasionally asked to take on events as an additional facet of their job.
No matter who oversees planning, every event has the same expectation; event goals...
Read more about Event Leadership Institute
This school has been carefully vetted by CourseHorse and is a verified Online educator.
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