Discover Classes. Earn Rewards.

How to Start Your Fashion Company: E-Comm + Boutique

Learn from industry experts at M SHOP and premier fashion institutions as they guide you in starting your own fashion company. Gain first-hand expertise in setting up your online or physical shop, creating a brand identity, and driving sales. Don't miss this opportunity to take your fashion dreams to the next level.

  • Level All levels
  • Age 18 and older
  • Price $250
  • Location Live Online
Book Now

No Booking Fees. Lowest Price Guaranteed. Earn Rewards.

Give as a Gift Save to WishList

849 people wishlisted

Start Dates (1)

  • $250
  • Live Online
10 seats left
Book
Save to WishList Purchase a Gift Card

Class Description

Description

What you'll learn in this fashion business class:

We began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines. In addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM as we provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical! 

We conduct the How to Start Your Fashion Company: Design Your Line for how to design your own line.

ALWAYS current, you’ll learn:

Business Aspects:

1. Business Plan writing & start-up costs

2. How to set up legally, paperwork required

3. Securing and registering business name

4. How to raise enough $$ to start & exist

5. Pricing, markup & sales

Developing and Creating Your Online/Offline Shop:

1. EVERYTHING to successfully set up shop! 

2. Designing the best platform

3. Structuring user-friendly experience

4. Content creation & management

5. Manipulating SEO for traffic

6. Anti-theft, merchant account

7. How much inventory to buy

8. LOCATION, LOCATION, LOCATION!

9. Lease negotiation

10. Survival tips!

Marketing, Sales, and Brand Identity:

1. Market Research to target customers

2. Brand Building & Trademarking

3. How to drive business to your shop

4. Leveraging PR & social media

5. Visual Merchandising & Imagery

2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. SEE
VIDEO DESCRIPTION
.

    • NO REFUNDS.

    • NO recording devices permitted.  

    • Certificate of completion provided upon request.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Classes are non-refundable. Cancellations made at least 3 business days in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at M SHOP (204)

(4.8-star rating across 204 reviews)
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Alexsandra D. on 5/28/2021
    Loved the instructor who lead the class. Super knowledgeable with real first hand experience. Definitely got the wheels turning on how I’d like to approach my new endeavor. Highly recommend!
  • How to Start Your Fashion Company: E-Comm + Boutique

    Anonymous review on 7/29/2019
    Michelle gave wonderful advice. The class was great, and I walked away with a wealth of information.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Nancy on 7/29/2019
    Overall the class was great. Michelle is extremely knowledgeable and helpful. She was awesome at answering everyone's questions and being mindful of our expectations. My only suggestion is to change the room to a classroom setting with desks.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Argy K. on 4/1/2019
    Michelle Alleyne was so knowledgeable, easy to relate to and provided more info than I expected!
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Kanyakorn P. on 9/17/2018
    Great class by Michelle. She is very knowledgeable and resourceful. Highly recommended!
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Francesca C. on 4/23/2018
    Michelle was fantastic and I learned so much from her. I would definitely recommend this class to others and I would also take another class similar to this taught by Michelle.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Pamela G. on 1/29/2018
    Great workshop! Michelle is very knowledgeable and answered all of my questions! I look forward to taking more of her workshops and/or hiring her for future advice!
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Jaime Windau on 8/30/2016
    Michelle is a true expert! Her experience and tips for success were very beneficial! I would recommend to someone just starting their research in this field or someone who is in the intermediate stage to reinforce their own understanding of what it entails to open your own Fashion Business.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Anonymous review on 4/27/2016
    Really great workshop!! The instructor was so knowledgeable and there was a good balance between imparting information and answering all of the participants questions- I left feeling ready to take my next steps!
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by nik r. on 3/14/2016
    The course was very informative. I left with a lot of ideas and a sense of knowing what to do next. The instructor was great. High energy. And knowledgable.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Anne A. on 2/1/2016
    It's really help you understand the concept of opening a business in fashion . You come out very informative and happy you took the class . I will highly recommend .
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Stacey G. on 12/13/2015
    Michelle was extremely personable. She is very knowledgeable and answered every question with ease. I definitely know alot more now than I did before. I now know exactly where to begin, towards the opening of my business.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Sarah B. on 11/18/2015
    Michelle went over basics of getting a boutique started, whether online or brick and mortar. She gave well spelled out beginning steps and was happy to answer any extra in depth questions on the topic. Michelle's lessons and anecdotes on her personal experience from her years in the industry were enlightening and entertaining. I came out of the class very inspired and clear on my next steps in continuing to start my business.
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Asfa G. on 11/16/2015
    The class very informative really enjoyed everything Michelle had to say she was very inspirational
  • How to Start Your Fashion Company: E-Comm + Boutique

    Reviewed by Diana A. on 10/6/2015
    Michelle was awesome!! Had so much information to share answered all questions. I'm SO glad I took her workshop and I will definitely join other workshops.
See 16 More Course Reviews
loading...
See reviews for other classes at M SHOP
loading...
Hide Reviews

Review Summary by CourseHorse

Students who have taken classes at How to Start Your Fashion Company: E-Comm + Boutique have overwhelmingly positive things to say about their experience. They commend the instructor, Michelle Alleyne, for her extensive knowledge and real-world experience, as well as her ability to answer questions and provide helpful advice. Students feel that they have gained a wealth of information and a clear understanding of what steps to take in starting their own fashion businesses. The class is described as informative, inspirational, and beneficial for both beginners and those in intermediate stages of their research. Students appreciate the balance between providing information and addressing individual questions. Quotes: 1. "Michelle is a true expert! Her experience and tips for success were very beneficial!" 2. "The instructor was great. High energy. And knowledgeable." 3. "Michelle was awesome!! Had so much information to share answered all questions."

Benefits of Booking Through CourseHorse

  • Booking is safe. When you book with us your details are protected by a secure connection.
  • Lowest price guaranteed. Classes on CourseHorse are never marked up.
  • This class will earn you 2500 points. Points give you money off your next class!

Questions & Answers (6)

Get quick answers from CourseHorse and past students.

Question from Ellie O.
Is there any booklet offered to bring home to go over what it was learned in class, Since the class is only 2 1/2 hours and no recording device is allowed? I have ADHD and remembering everything taught in class will not be possible! Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Ellie! The school gives a resource guide of a helpful link they mention but they don't have a breakdown of what's covered. Students will have to take notes. Hope this helps.
Answer Show answer
Cancel
Question from anonymous
Do they provide a course completion certificate?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! There is no certificate of completion for this class. Thanks!
Answer from M S.
Yes, there's a certificate of completion.
Answer Show all 2 answers
Cancel
Question from Sarah L.
Hi, is this good for a woman who is trying to open a boutique? Or more from someone looking to start a clothing line?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This workshop is for starting a boutique whether Online or brick and mortar. The How to Start Your Fashion Company Clothing+Accessories (https://coursehorse.com/nyc/classes/professional/fashion/fashion-business/how-to-start-your-fashion-company-clothing-accessories?schedule=2232579) is for designing a line. Hope this helps!
Answer Show answer
Cancel
Question from Lynke K.
Do I need to bring a laptop?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Lynke! You don't need to bring a laptop but you should be prepared to take notes.
Answer Show answer
Cancel
Question from Diksha
What is the difference between this class “How to Start Your Fashion Company Clothing+Accessories” and “How to Start Your Fashion Company (E-Comm + Boutique)” in terms of material covered?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Diksha! The boutique e comm is about setting up an online shop or brick & mortar. And the clothing and accessories class is about setting up your company if you are going to design a line of apparel or accessories.
Answer from Diksha
Does it make sense to take both if you’re planning an apparel line for e commerce?
Answer Show all 2 answers
Cancel
Question from Sana P.
when will this class be offered next?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Sana! We don't have any upcoming class dates for this aside from what's posted above. You can save the class to your wishlist so that you'd be notified when new class dates are up on the website. Thanks!
Answer Show answer
Cancel
View all 6 questions

M SHOP

We’re a One Stop Shop to Help Start Your Fashion Company® & Grow it Globally, Sustainably.

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, our founder alone has numerous years experience in EVERY aspect of the fashion industry from design to...

Read more about M SHOP

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Online educator.

M SHOP

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Choose from thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...