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Search Engine Optimization| Level 1

Discover the secrets to increasing your online visibility and driving more traffic to your website. Learn the fundamentals of SEO and gain valuable internet marketing strategies to get your site seen by the right audience. Don't miss this opportunity to gain a competitive edge in the world of search engines.

  • Level Beginner
  • Age 14 and older
  • Price $325
  • Location Interactive Online Classroom
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  • $325
  • Interactive Online Classroom
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Class Description

Description

What you'll learn in this seo class:

Learn the basics of SEO, along with many valuable internet marketing strategies & techniques to increase online visibility in search engines.

This course will introduce you to Search Engine Optimization,so you can help get your site an organic listing at the top of the major search engines. What good is a website if users can't find you? Learn SEO and get your site seen. Learn numerous ways to help grow your web presence in this one day class!

Search Engine Optimization is a cheap solution to a broad audience! Gain the competitive edge! SEO is for anyone that has a website and wants to increase your standings in the major search engines.

Prerequisite:

  • Basic Computer Skills on Windows or Mac
  • HTML Fundamentals, Dreamweaver Level 1 or Wordpress Experience necessary to optimize your HTML pages
Course Outline:

Search Engines & Marketing
  • Introduction to SEO
  • Compare SEO's cost-per-lead with the costs of common direct marketing methods
  • Know the difference between natural or organic link placement in search results and paid or sponsored link placement
  • Define and measure market visibility
  • Determine which search engines besides Google may be worth exploring
  • Follow the five steps of a successful SEO campaign
Choosing the Right Keywords & Keyphrases for SEO

Learn how to identify the keywords and keyphrases (keyword permutations) your customers are searching for. Each keyword has a certain frequency of searches per month and it also has a potential profit value to you. We show you how to balance the frequency with the monetary value to determine where to put your efforts:
  • Choose the most successful keywords for your business
  • Organize your keywords into an Excel spreadsheet
  • Use recommended keyword research sites and selection tools
  • Research, analyze and compare the keyword lists of your competitors
  • See what categories of sites typically rank high
Structuring your Web Site for SEO

Familiarity with page linking techniques is a major key to SEO success. A web site that is structured properly for a search engine will emphasize the web pages that are most likely to draw searches. To draw Google's attention to these pages, you can set up your web site link structure in such a way that the important pages have the most links to them from other parts of the site. In this part of the class, you'll discover how to:
  • Create entry or landing pages below the home page to target specific search phrases
  • Establish a web page's theme by putting keywords in the appropriate tags (title, alt, meta)Create "keyword density" by inserting the keywords in your copy
  • Employ sitemaps and internal links strategically
Creating an Inbound Link Building Campaign

Google ranks your web site in large part by weighing the number of other web sites that link to yours, and whether those other web sites are authorities in your field. To improve your ranking, you can embark on a program of convincing other web sites to create links to your site. Since they have no particular incentive, it takes some creative thinking to achieve this. We show you how to:
  • Identify your current "PageRank" by installing the Google toolbar
  • Determine the value of a potential link by examining its source code
  • Find web sites that link to your competitors, which presumably would also be willing to link to yours
  • Find industry directories and similar sites where you can freely submit your site for consideration
  • Buy links from text link brokers
  • Implement the many other types of inbound links: partnerships, reciprocal links, and blog links
SEO: Clickthroughs & Conversions

Once your site appears high on the search results page, you'll learn how to turn visitors into buyers. In this part of the SEO training, we show you how to:
  • Compare conversion scenarios and evaluate the outcome of each
  • Turn user impatience to your advantage by keeping sites simple
  • Define maximum SEO potential
  • Track conversions by setting up intermediary goals on the path to the check out page
Note: ALL of our classes come with a CERTIFICATE OF COMPLETION.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:

Important - Students must bring their own laptop with the Adobe application loaded to be prepared for class. We do not supply computers. It's Bring Your Own Computer.

Refund Policy

  • We offer a full refund for classes canceled 6 business days before the first day of class.
  • If you do not cancel or reschedule the class, you will be charged the full price of the class.
  • Students may withdraw from any course (except when they have late-rescheduled) within 2 hours of when the instruction has started the training, and receive a full refund, provided the reason for their withdrawal is dissatisfaction with the course and/or instructor.
  • No refunds will be given if the student attends more than 2 hours of instruction.
The school reserve the right to cancel or reschedule classes. In the event the school cancel a class, you can reschedule the class, or receive a full refund of all registration fees paid to us. All cancellations will incur a $75 processing fee, and 7% for Credit Card Fees as we incur (3.5% on purchase and same on refund). We are not liable, however, for any other expenses you may incur including travel arrangements.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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