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Marketing Your Photography

Washington Photo Safari @ Virtual Classroom

Learn how to effectively market and promote your photography business with this workshop at Washington Photo Safari. Discover how to find clients, select the right social media channels, and establish achievable marketing goals. Take your photography business to the next level with this informative and practical course.

(7) Beginner 18 and older
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Content Marketing

  • All levels
  • 18 and older
  • $1,295
  • Live Instructor-Led Online Training
  • 14 hours over 2 sessions
Content Marketing
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  • $1,295
  • 14 hours over 2 sessions
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Class Description

Description

What you'll learn in this marketing strategy course:

Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all marketing formats that involve creation and sharing of content in order to acquire and engage your customers. Content marketing is much more than just writing. It is a holistic lifecycle of creating relevant and compelling content in a consistent fashion that turns a website visitor into a targeted buyer. This content marketing training course will teach you how to build your business by leveraging the content you already have, create new content for marketing, and update your search engine optimization so people can find your great content, resulting in increased leads, more sales and better relationships with your customers.

With constant updates to search engine algorithms, specifically Google's, the best way to drive and increase traffic to your website is with content marketing. You can have what you think is the best content to market your product or service, but if nobody sees it, there are no results. Putting content online is not enough, it needs to be engaging and measurable. Whether you have been writing for years or are just getting started, there are guidelines for your content marketing strategy. This content marketing training course teaches you to understand why people share information, how they share it, and how that benefits you.

Top Reasons to Take This Content Marketing Training Course: 
  • Track your results properly – both success and failure
  • Learn exactly what content marketing is and how to incorporate it into your business 
  • Learn to publish your content and incorporate SEO into your strategy so people can find you 
  • Increase traffic coming to your website(s) 
  • Learn to engage your customers with your content 
  • Optimize what you already have and create GREAT content with it – you don't need to start from scratch 
  • Develop a strategy to create content for what your customers want – not what you think they want 
  • Discover how content marketing can be a cohesive blend with your other marketing tactics, not competition 
  • Learn which channels work, why, and how to incorporate them into your marketing plan 
  • Use social media to communicate better in your networks, and more efficiently
Who should attend
The following may benefit the most from this course:
  • Marketing managers
  • Marketing specialists
  • Product marketing managers
  • Product managers
  • CMOs
  • Web content managers
  • Web content editors
  • Web developers
  • SEO specialists
  • Copywriters
  • Freelance writers
  • Brand managers
  • Product managers
  • Communications specialists

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Virtual Training

  • Participants who cancel less than 7 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 7 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 7 business days before class starts.

In-Person Training

  • Participants who cancel less than 12 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 12 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 12 business days before class starts.

Please note:

  • All training (virtual or in person) must be rebooked for a new class date starting no later than one year of the date of the originally scheduled class.
  • If you do not rebook your class within one year of the originally scheduled class, your credit will be forfeited.
  • You may use the credit for a different course modality, including self-paced learning, if available.
  • Partner-delivered courses may be subject to different cancellation terms.

For questions please contact us via email at [email protected]

Substitute Participants

Substitute participants are permitted at no extra cost for the course and date of the original registration. If the substitution results in a change of course and/or date it will be deemed a request to reschedule training. Please see the section above for rescheduling fees payable.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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ASPE Inc.

ASPE is a national leader in providing skills-based training solutions on the Systems/Software Development Lifecycle, Security, and IP Telephony. Based in Cary NC, ASPE offers both public and on-site delivery solutions. ASPE's On-site Delivery Practice focuses on delivering tailored or customized courses...

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ASPE Inc.

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