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Steve Martin, Oded Netzer & Stephan Meier

Teaches at Columbia Business School

Steve Martin, Faculty Director
CEO, Influence at Work

A Royal Society nominated author in the study and practice of influence and persuasion, Steve Martin is co-author of the million-selling Yes! Secrets from the Science of Persuasion. The book is a New York Times, Wall Street Journal and Business Week bestseller, has been translated into 26 languages, and was featured in the Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business’ listing.

Martin's work applying behavioral science to business and public policy has been featured in the national and international press including BBC TV & Radio, The Times, Wall Street Journal, The New York Times, Harvard Business Review and Time magazine. His popular business columns are read by 2.1 million people every month and include his monthly ‘Persuasion’ column in the British Airways in-flight magazine. Based in London, UK, Steve is also a guest lecturer on executive programs at Harvard, the London School of Economics, and the Judge Business School at the University of Cambridge.

Oded Netzer
Professor of Business

Columbia Business School
Professor Netzer's research at Columbia Business School centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.
He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts.
 
Stephan Meier
James P. Gorman Professor of Business
Columbia Business School

Meier holds a PhD in Economics from the University of Zurich, was previously a senior economist at the Center for Behavioral Economics and Decision Making at the Federal Reserve Bank of Boston, and taught courses on strategic interactions and economic policy at Harvard University and the University of Zurich.

His research interest is in behavioral strategy. He investigates the impact of psychology and economics on human decision making and its implications for public policy and company strategy. Current research topics include how non-selfish behavior affect organizations or the effect of borrower's decision-making on financial institutions' strategy.

Classes taught by Steve Martin, Oded Netzer & Stephan Meier

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