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Kathy Linehan and Scott Fenwick

Teaches at Data & Marketing Institute

Kathy Linehan
For the past fifteen years, Kathy has split her time between Tucson and Chicago providing management consulting services to clients whose business activities range from sole proprietorships to multi-million dollar holding companies.

Helping organizations focus on the customer

Irrespective of client size or term of engagement Kathy’s consulting assignments have focused on an understanding of the client’s customer at the core. With this customer understanding as a foundation, Kathy has helped her clients develop and implement strategic plans, including recommendations for organizational and staffing changes necessary to ensure the long-term success of these plans.

Database Marketing pioneer with some of the most recognized brands in the world
During her twelve years at Leo Burnett Advertising Kathy built the database marketing offering and grew the organization to a staff of 50, with annual revenues in excess of $10 million dollars. Among the clients served were Philip Morris, P&G, McDonald’s, Kellogg, United Distillers, Walt Disney World, Oldsmobile (General Motors), Sony, Ameritech, Allstate and Service Merchandise.

Work around the globe
Kathy worked with Burnett International offices and clients around the world, providing functional leadership and consulting services in Integrated Database Marketing Applications and Organizational Impact.

Before joining Burnett, Kathy had her own consulting practice, specializing in strategic planning and implementation of database marketing systems and applications. She spent seven years at Epsilon Data Management, a leading database marketing company, as Director of Research and Analysis and five years at a leading management consulting firm in Boston.

Scott Fenwick
Scott Fenwick has been involved in training in the advertising space (primarily direct marketing and digital marketing) since the early 90’s. In 2000, he made the natural progression from Direct Marketing to Digital Marketing. Scott has worked for 6 years exclusively with the sales teams at two of the largest media organizations in the digital space and for 9 years ran an independent sales training firm. He has built training programs from the elementary to the advanced to assist media organizations in their efforts to educate and refine their sales and customer service teams. He has also run numerous programs for international training firms and universities focusing on the understanding of digital and direct marketing, sales skills and negotiation. Over the past few years, Scott has assisted in the training and understanding of products and trends in the Digital Space for one of the largest independent providers of digital media in the space.

Classes taught by Kathy Linehan and Scott Fenwick

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