Jeanette McMurtry, MBA

Teaches at Data & Marketing Institute

Jeanette McMurtry is an international author, columnist and sought after authority on consumer psychology and emotionally based marketing strategies for businesses in all industries. Her sessions on how to appeal to triggers of the unconscious mind to influence consumer purchasing behavior and ignite passion for brands have earned high reviews from audiences around the world. Jeanette has trained and present to marketers throughout the Asia Pacific, and U.S., and regularly speaks at events for various groups and industries. She published a book on emotional marketing for McGraw Hill titled, “Big Business Marketing for Small Business Budgets” which was published in English and Chinese and distributed world wide. What sets her training programs apart is not only fascinating facts, data and case studies, but her ability to show audiences how to take these high level concepts and turn them into actionable, affordable marketing tactics that get results. Beyond speaking and training, Jeanette has been a columnist for several publications throughout the U.S., Australia, and China. She is a former radio talk show host for Voice America and is a frequent presenter for the Direct Marketing Association’s international conferences, American Marketing Association events nationwide, Xerox, MD Publishing and other professional groups. The best part of Jeanette’s training programs is that they are not just more theory and funny stories. They offer how to ideas, tactics and strategies that can be easily and affordably executed by any level of marketing professional. To date, her approach has achieved ROIs as high as 3100% percent for a direct marketing campaign, beat a control piece by 640% and has significantly increased LTV for existing clients.