Perry D. Drake

Teaches at Data & Marketing Institute

Perry Drake is the new Academic Director of Programs in Business and Assistant Professor at the University of Missouri - St. Louis. He is responsible for the creation of all new courses and programs regarding social and digital media marketing on campus. He comes to UMSL from New York University where he was an Assistant Professor for 14 years teaching various social and digital media marketing courses. Perry has been involved in the integrated marketing industry for over 24 years. He was an Assistant Professor at NYU in the Integrated Marketing Master's Degree Program focusing on data and web analytics courses. As a Professor at NYU, Perry led student teams in various challenges including the Google Challenge which focuses on paid search and the Adobe SItecatalyst Challenge which focuses on web analytics and tracking. His various student teams have placed twice as finalists in the Google Challenge and second in the Adobe Challenge winning an $8,000 prize. Perry was the recipient of the "Outstanding Service Award" on February 9, 2011 from NYU in appreciation for effective and continuing contributions to the goals and purposes of the School and University. Perry's "Web Analytics" class taught within NYU's Digital Marketing Certification program was listed in August of 2011 by Time Out Magazine as one of the top four classes to take in the "online learning space". He also held an Adobe Educational Webinar, April 2012, on the impact of the "Data Revolution" on higher education. In addition, Perry is a partner and General Manager at Drake Direct, a boutique integrated marketing consulting agency located in New York, a firm his wife Rhonda Drake founded in 1997. Perry is also a published author of the book "Optimal Database Marketing" by Sage Publications.