Ernan Roman

Teaches at Data & Marketing Institute

Ernan Roman President, Ernan Roman Direct Marketing Mr. Roman is recognized as the industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research. Clients include innovative Fortune and growth companies such as Microsoft, NBC Universal, IBM, Disney, Reliant Energy, Hewlett-Packard, MSC Industrial Direct, HMS National, and Songza Media, Inc. Ernan was named to “B to B’s Who’s Who” as one of the “100 most influential people” in Business Marketing by Crain’s BtoB Magazine. His latest book on marketing best practices, published by McGraw-Hill in October 2010, is titled: Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care, Spend, and Stay. Ernan is also the co-author of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing and author of Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales.