Chuck McLeester

Teaches at Data & Marketing Institute

Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including healthcare/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago. His areas of expertise include direct marketing, relationship marketing and digital marketing. He has created groundbreaking online and offline relationship marketing programs for consumer and pharmaceutical brands for Johnson & Johnson, The Iams Company, Procter & Gamble, and many other clients. A thought leader in the area of measurement and metrics, Chuck developed many innovative response analysis techniques. He has been a featured speaker at the Direct Marketing Association's annual conference for the past 15 years in addition to his numerous other speaking engagements.

Chuck was a pioneer in using the motivational techniques of 1:1 direct marketing to improve patient adherence to medications in the pharmaceutical industry. His team created the first ever pharmacy-based certificate sampling program working for Merck & Co. in 1991. He created first-in-category proprietary ROI models for pharmaceutical direct marketing based on patient lifetime value, and in 2012 he was recognized by PharmaVOICE magazine as one of the 100 Most Inspiring People in the Life Sciences for his work in metrics and measurement, and for his mentoring of young people.

An adjunct professor at Temple University, he also coaches independent study students in the DMA's Collegiate ECHO Marketing Challenge, a national competition that draws entries from hundreds of colleges and universities. His teams have been awarded the Bronze ECHO and Honorable Mention for Best Primary Research.