Bob Knorpp is host of award-winning Internet audio program The BeanCast Marketing Podcast co-host with Peter Shankman of a daily video program; The 2 Minute Rundown; and creator of the official podcast of Ad Age Magazine, Ad Age Outlook. In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, and others. He has also developed social media strategies for clients such as Sony, Capital One, and FX. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group, a marketing consultancy based in New York.