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General Assembly @ 902 Broadway, New York, NY
You will learn about web advertising as well as the mobile and tablet space. Come explore the complex world of digital advertising in order to understand the relationship between brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of...
General Assembly @ 902 Broadway, New York, NY
This class will explain and examine the ins and outs of creating apps from a non-technical viewpoint, not aimed at programmers, but instead at anyone who wants to turn their app dreams into a reality. Have an idea that could be the next Angry Birds? The next Flipboard? What is really needed to build an app? How much does it cost? How do you get started? This class is taught by Paul Canetti, former Apple employee turned freelance app designer turned...
General Assembly @ 10 E 21st St, New York, NY
Find out what makes a great iOS app great? Discover the secrets of iOS design and critique the best (and worst) designed apps out there today. In the battle for mobile and tablet dominance, there is one fact that remains uncontested by friends and foes alike: Apple has the best design. Yet most of the 750,000+ iOS apps were not designed by Apple itself. Some third-party apps fall short of Apple's legacy, while some actually surpass Apple by pushing...
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General Assembly @ 902 Broadway, New York, NY
This class will go through the history of tablet-based magazines, discuss who the major players are and explore the various options available to magazine publishers as they enter the tablet age. Like the other media industries before it (music, movies, TV, books, etc.), magazines are being transformed by the Internet and other new technologies like tablet computing. But are digital magazines just backlit versions of the original print? Takeaways...
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