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StartUp Marketing: Create A Unified Voice

General Assembly @ 902 Broadway, New York, NY

Marketing is the fuel that drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning. But where do you start and how do you make it strategic, cohesive and tactical? In this class, students will begin by learning about the main categories of the marketing process, and the fundamental concepts and skills contained within each. We will explore the areas of research...