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Melrose Classes NYC, New York

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Classes coming up in Melrose, NYC

2 classes have spots left

Search Engine Marketing: An Overview

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization (SEO) and Google Adwords This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Ever since the Web was launched...

Saturday Nov 2nd, 9am - 1pm

  (3 sessions)
$495

3 sessions

Real Estate Financial Analysis II

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Advance from a single-year property operating statement to a multi-year cash flow forecast, generally referred to as a pro forma income statement, and estimate property value based on a series of cash flows over the duration of the hold along with proceeds from sale.  Topics covered include: time value of money (TVM) discounting present value...

Tuesday Nov 12th, 6pm - 8:35pm

  (6 sessions)
$595

6 sessions

15 classes that have ended
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Social Media Marketing II: Advanced Strategy

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Social Media Marketing II: Advanced Strategy, Execution, and Measurement As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine...

No Upcoming Schedules
$495

4 sessions

Social Media Marketing I: An Introduction

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools  This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with...

No Upcoming Schedules
$495

3 sessions

Project Management Professional (PMP) Exam Preparation

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

This advanced project management course helps project managers master the current PMI PMBOK® Guide, Sixth Edition global standard and to confidently prepare for the Project Management Institute’s PMP® exam to attain the industry recognized PMP® Certification. Students learn to identify primary content areas and key project management concepts...

No Upcoming Schedules
$695

5 sessions

Paid Advertising: Everything You Need & Want to Know

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Social media marketing has become an integral part of the promotional strategy for most companies, professionals and well-know brands. Consumers are spending more than 2 hours a day engaging with social media. However, today social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically...

Saturday Apr 6th, 9am - 1pm

  (3 sessions)
$495

3 sessions

E-mail Marketing

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions. E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising...

No Upcoming Schedules
$495

3 sessions

Real Estate Finance: Mortgage Debt

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Mortgage debt financing is a key component of most commercial real estate (CRE) decisions. Whether to increase equity returns, retain equity in order to acquire additional assets, gain tax benefits or to simply make up for a lack of equity capital, the use of leverage is common practice in most CRE transactions.  As such, it is imperative that...

No Upcoming Schedules
$595

6 sessions

Talent Acquisition and Employee Engagement

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Talent Management is a business strategy and must be fully integrated within all the employee related processes of an organization.  Attracting and retaining talented employees, in a talent management system, is the job of every member of the organization, but especially the managers who have reporting staff. The strategy involves the sharing...

No Upcoming Schedules
$595

2 sessions

Digital Marketing Analytics

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

“Marketing Metrics” and “Data Science” have become important buzz-worthy phrases for businesses today. Many marketing professionals capture as much data as they can, but feel like they are reading tea leaves when trying to interpret the numbers. As a result they may end up spending a large chunk of their marketing budget on analytics tools,...

No Upcoming Schedules
$495

3 sessions

Human Resource Generalist

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

This two-day program will focus on the key aspects of the generalist role:  Understanding HR's role within the organization to add maximum value  Strategies for identifying and overcoming the current challenges in the HR profession  Employer obligations regarding when to conduct workplace investigations  Common laws that create...

No Upcoming Schedules
$595

2 sessions

Social Media for Human Resource Management

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

This one day program will examine the aspects of social media and how HR can better utilize existing tools and new technologies to better impact the corporate culture, the smart use of the internet at work and reduce the reputational and legal risks of the inappropriate use of social media.

No Upcoming Schedules
$295

Essentials of Human Resource Law

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

This course is designed to assist in complying with the myriad laws and regulations of the federal government that impact the management of our human resources. One of the external factors that every firm must consider in its continuous environmental scan is the impact of proposed and enacted laws and regulations, as well as revisions to existing laws...

No Upcoming Schedules
$595

2 sessions

Hot Topics in Human Resource Management

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

There is a lot going on in the world of HR. In fact, changes are taking place, key issues are being discussed and the future of HR and work is evolving right before us.  This one-day seminar will explore the changes that have already occurred and what is likely to happen in 2018 and beyond. The program will examine what is going on in the alphabet...

No Upcoming Schedules
$295

Residential Property Marketing,Leasing,Tenant Relations

at Fordham University PCS - Melrose 400 Westchester Ave, West Harrison, New York 10604

Learn how to perform regional, neighborhood and subject property analysis for the purposes of developing a marketing and leasing program for a residential property management plan. Explore ways to attract prospective tenants and, once signed, retain those tenants.  Topics include  understanding the subject property’s marketable features; ...

No Upcoming Schedules
$425

3 sessions

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