Google Analytics Advanced with Tag Manager
- Advanced
- 18 and older
- $395
- Earn 3,950 reward points
- 1320 Tower Rd, Chicago, IL
- 6 hours & 45 minutes
May 6th
9am–3:45pm CDT
Meets 4 Times
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- $395
- 6 hours & 45 minutes
- Early bird price until May 15, $445 thereafter
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Class Description
Description
What you'll learn in this google analytics training:
This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This Google Analytics training class includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.
Goals
- Learn to set up intelligence alerts.
- Learn to work with Google Tag Manager.
- Learn the difference between advanced segments and filters.
- Learn the difference between virtual page views and event tracking.
- Learn to generate virtual pageviews.
- Learn to set up event tracking.
- Learn about custom variables.
- Learn to work with Event Listeners.
- Learn the best practices for using custom variables.
- Learn about Ecommerce tracking.
Course Outline
Google Tag Manager
- Introduction to Google Tag Manager
- Creating a Tag Manager Account
- Creating a Container and Container Snippet
- Setting up a Tag Manager Container
- Tags, Triggers, and Variables
- Using Tags
- Previewing and Publishing the Container
- Adding a Google Analytics Tag
ECommerce Tracking And Reporting
- Enabling Ecommerce Tracking
- Implementing Ecommerce Methods
- Ecommerce Overview Report
- Shopping Behavior Report
- Checkout Behavior Report
- Product Performance Report
- Sales Performance Report
- Product List Performance Report
- Multi-Channel Funnels
- Assisted Conversions Report
- Top Conversion Paths Report
- Time Lag Report
- Path Length Report
Social Media Analytics
- Introduction to Social Interactions
- Setting up Social Interactions
- Social Interaction Setup
- Social Media Reporting
Virtual Pageviews
- Introduction to Virtual Pageview
- Virtual Pageviews and Dynamic URLs
- Virtual Pageviews for Tracking File Downloads
- Application of Virtual Pageviews in Goals and Funnels
Event Tracking
- Introduction to Event Tracking
- Understanding the Event Tracking Setup
- Implementing Event Tracking
- Event Tracking Reports
- Event Tracking Reports
Custom Dimensions and Metrics
- Introduction to Custom Dimensions and Metrics
- Architecture of Custom Dimensions and Metrics
- Implementing Custom Dimensions and Metrics
- Example Scenario from Google
Refund Policy
Cancellation / Reschedule by Student
Because we must schedule rooms, ship course materials, assign instructors and provision computer resources well in advance, it is important students alert us ASAP with any cancel/reschedule requests.
Please note the following policies:
- If requested 16 or more calendar days before the class
- Cancellation requests made in this timeframe are eligible for refund less 5% cancellation fee.
- Reschedule requests made in this timeframe will be accommodated if availability exists and will be processed at no additional charge.
- If requested 15 calendar days or less before the class
- Cancellation or Reschedule requests made by the student 15 calendar days or less before the class starts will be charged 100% the course fee and are not entitled to a refund.
Substitutions
- If you are unable to attend your class, a substitute who meets the course prerequisites may attend in your place at no additional charge for the original class title, date and location. If you cannot find a substitute, you will be subject to the class cancellation policy.
Make-up Policy
Students are permitted one (1) Make-Up opportunity to attend an instructor-led class that was paid for but not previously attended for no additional charge.
- Make-Up class registrations are subject to availability and are not entitled to refund.
- Students may not reschedule a Make-up class registration.
- Any no shows or cancellations forfeit their one Make-up opportunity.
Additionally, ONLC reserves the right to retire courses due to lack of demand. Retired classes are not available for Make-Up.
In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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ONLC Training Centers
ONLC Training Centers was founded in 1983 when Jim Palic and Andy Williamson left their positions as mainframe programmers with the Dupont Company to start one of the industry's first computer training companies.
Over thirty years and still growing, ONLC Training Centers is one of the the largest privately...
Read more about ONLC Training Centers
This school has been carefully vetted by CourseHorse and is a verified Chicago educator.
ONLC Training Centers
Schaumburg, Suburbs
1320 Tower Rd 1st Fl
At N Wiley Rd
Chicago, Illinois 60173 Schaumburg, Suburbs
1320 Tower Rd 1st Fl
At N Wiley Rd
Chicago, Illinois 60173
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