Google Ads Advanced [Class in Chicago] @ ONLC Training Centers

Google Ads Advanced is unfortunately unavailable

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Google Workspace Collaboration w/ Drive, Apps & Meet

ONLC Training Centers @ 1320 Tower Rd, Chicago, IL

Learn to efficiently collaborate and share files using Google Workspace Applications like Drive, Sheets, Slides, Forms, and Meet in this comprehensive course by ONLC Training Centers. Perfect for those transitioning from Microsoft Office, this class will teach you how to maximize the potential of Google Workspace for file storage, online meetings, and seamless collaboration.

Beginner 18 and older

May 2nd

9am–3:45pm CDT

$295

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Thu, May 2nd, 9am–3:45pm CDT (6 hours & 45 minutes)

$295

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Google Slides

ONLC Training Centers @ 1320 Tower Rd, Chicago, IL

Learn how to create, edit, share, and print professional-quality presentations in this comprehensive one-day course at ONLC Training Centers. Perfect for those transitioning to G Suite, the class covers everything from signing in to Google Apps to adding animations and delivering dynamic presentations.

Beginner 18 and older

Apr 30th

9am–3:45pm CDT

$295

2 Seats Left

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Tue, Apr 30th, 9am–3:45pm CDT (6 hours & 45 minutes)

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Google Sheets Formulas and Functions

ONLC Training Centers @ 1320 Tower Rd, Chicago, IL

Unlock the full potential of Google Sheets with this one-day training. Learn advanced features and functions for conditional processing, text manipulation, working with dates, and more. Discover the hidden power of Google Sheets at ONLC Training Centers.

Advanced 18 and older

May 1st

9am–3:45pm CDT

$295

2 Seats Left

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Wed, May 1st, 9am–3:45pm CDT (6 hours & 45 minutes)

$295

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See all Google classes Chicago

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$395
6 hours & 45 minutes
Early bird price until May 9, $445 thereafter

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Description

What you'll learn in this google training:

This Advanced Google Ads Training Course expands on the topics covered in our Introduction to Google Ads course. In the Advanced Google Ads course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google Ads. You will also learn about conversion tracking in Google Ads and how to integrate Google Analytics with your Ads account to gain insights into the effectiveness of your marketing campaign.

The Advanced Google Ads course is geared toward Ads users who are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management. To get the most out of class, students are strongly encouraged to have their own Ads account.

Goals

Learn how to optimize your keywords list.
Learn how to leverage dynamic keyword insertion in Google Ads.
Learn how to optimize your Ad campaigns by using geo-targeting.
Learn how to advertise on Google's Content Network.
Learn how to optimize your Ads using advanced settings in Google Ads.
Learn how to set up conversion tracking in Google Ads.
Learn how to integrate and leverage Google Analytics with Google Ads.

Course Outline

Advertising on Google's Display Network

Understanding Google's Display Network
How Does Advertising on the Display Network Work?
A Few Things You Should Know About the Display Ads
How to Leverage Content Network in Google Ads
Automatic Placement
Targeted Placement
Exploring the Display Planner Tool within Google Ads

Introduction to Google+ Local

Overview of Location-based Ad Services
How to Leverage Google+ Local
Obtaining Insights from Google+ Local Dashboard

Optimizing Your Keywords Strategy for Ads

Keywords Optimization Strategy
Long-Tail vs Short-Tail Keywords
Using Broad Match Modifiers
Application Broad Match Identifier in Google Ads
Keywords Diagnosis in Ads
Optimizing Your Keywords Research
Leveraging the Google Keyword Planner Tool
Demo for the Google Keyword Planner
Learning from Organic Keywords
Introduction
Implementing Dynamic Keyword Insertion
How Dynamic Keyword Insertion Works
Managing Case Sensitivity for Dynamically Inserted Keywords
Application Dynamic Keyword Insertion in Google Ads

Optimizing Ads Campaigns

Geographic Targeting in Google Ads
What Is Geographic Targeting?
How Google Offers Geo Targeting
Implementing Geographic Targeting in Ads
Application of Geo Targeting
Inserting Your Address into Your Ad Copy
Leveraging Ads Campaign Experiments
Introduction to Experiments and Its Advantages
Step 1: Setting Up an Experiment
Step 2: Defining Parameters
Step 3: Viewing and Changing Experiment Parameters
Step 4: Starting and Stopping Your Experiments
Step 5: Interpreting Experiment Data
Application of Experiments

Optimizing Ads

Using Image Ads in Ads
Getting Started
Controlling Your Ad Delivery in Google Ads
Ad Scheduling and Ad Delivery
Application of Ad Scheduling
Controlling Who Sees Your Ad
IP Exclusion Tool
Application IP Exclusion Tool
Viewing Your Change History
Ads and YouTube
Showing Your Ads on YouTube
Linking Your Ads on YouTube
Ad Preview and Diagnosis Tool
Leveraging the Ad Sitelinks in Ads Ads

Conversion Tracking in Google Ads

Why to Track Conversions and How Conversion Tracking Works
Implementing Conversion Tracking in Google Ads
Setting up a New Conversion in Ads
Validating Conversion in Ads
Enabling the Conversions Report in Ads

Leveraging the Ads Report in Google Analytics

Tracking Online Marketing Campaigns through Google Analytics
Overview of Ads Metrics
Application of Ads Metrics
Measuring Campaign Performance in Google Analytics
Day Parts Report
Application of the Day Parts Report in Google Analytics
Destination URLs Report
Keyword Positions Report
Application of the Keyword Positions Report in Google Analytics

Refund Policy

Cancellation / Reschedule by Student

Because we must schedule rooms, ship course materials, assign instructors and provision computer resources well in advance, it is important students alert us ASAP with any cancel/reschedule requests.

Please note the following policies:

If requested 16 or more calendar days before the class

Cancellation requests made in this timeframe are eligible for refund less 5% cancellation fee.
Reschedule requests made in this timeframe will be accommodated if availability exists and will be processed at no additional charge.

If requested 15 calendar days or less before the class

Cancellation or Reschedule requests made by the student 15 calendar days or less before the class starts will be charged 100% the course fee and are not entitled to a refund.

Substitutions

If you are unable to attend your class, a substitute who meets the course prerequisites may attend in your place at no additional charge for the original class title, date and location. If you cannot find a substitute, you will be subject to the class cancellation policy.

Make-up Policy

Students are permitted one (1) Make-Up opportunity to attend an instructor-led class that was paid for but not previously attended for no additional charge.

Make-Up class registrations are subject to availability and are not entitled to refund.
Students may not reschedule a Make-up class registration.
Any no shows or cancellations forfeit their one Make-up opportunity.

Additionally, ONLC reserves the right to retire courses due to lack of demand. Retired classes are not available for Make-Up.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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ONLC Training Centers

ONLC Training Centers was founded in 1983 when Jim Palic and Andy Williamson left their positions as mainframe programmers with the Dupont Company to start one of the industry's first computer training companies.

Over thirty years and still growing, ONLC Training Centers is one of the the largest privately...

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