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Learn the secrets of successful entrepreneurship and effective marketing strategies in NYC's most sought-after business classes. Develop skills in financial management, leadership, and negotiation to excel in the competitive business world.

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Community Management Workshop

General Assembly @ 10 E 21st St, New York, NY

What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...

(2637) All levels 18 and older

Business Development At Startup:Working With Engineers

General Assembly @ 10 E 21st St, New York, NY

This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...

(2637) All levels 18 and older

Essentials of Startup Law: Formation, Fundraising, Exit

General Assembly @ 10 E 21st St, New York, NY

Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...

(2637) All levels 18 and older
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E-commerce Metrics & Customer Acquisition

General Assembly @ 10 E 21st St, New York, NY

Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...

(2637) Intermediate 18 and older
$120

2 sessions

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Make the Connection: Sales Networking Workshop

General Assembly @ 10 E 21st St, New York, NY

There are a wealth of software tools and strategies that, when used effectively, can help anyone leverage the power of cold outreach to close deals, gain contact with strategic targets, and even land a job. In this class, you’ll learn how to navigate organizational hierarchies to find the right decision maker, identify the contact information for individuals at any company, communicate effectively with strangers for desired results, and guarantee...

(2637) All levels 18 and older

User Acquisition: A Day Workshop

General Assembly @ 902 Broadway, New York, NY

This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...

(2637) All levels 18 and older

Bringing Your E-Commerce Product Idea to Concept

General Assembly @ 902 Broadway, New York, NY

This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, and refining ideas for a new product. We’ll cover the development from idea generation, opportunity, recognition, entry strategy, and growth to get you on the path to a successful launch. There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having...

(2637) All levels 18 and older

Negotiation Prep

NegotiateNYC @ 349 5th Ave, New York, NY

In this course, you will learn how to prepare for a negotiation. Topics covered include: the interests of both parties, emotions and biases, defining and ranking the elements of the negotiation, determining both parties’ BATNA (Best Alternative to a Negotiated Agreement), reserve price, strategically making concessions and sharing information, and building relationships as a negotiator. Who Should Attend Early- to mid-career professionals...

(5) All levels 18 and older
No upcoming schedules

How to Pitch Your Startup to NYC Venture Firms

General Assembly @ 902 Broadway, New York, NY

Join Steve Schlafman from Lerer Ventures to learn first hand what NYC's most active investor is looking for in a pitch. Steve will cover preparation for the pitch session, building and designing a compelling deck, following up after the meeting and more. Takeaways: What should I look for in an investor? How do I connect with investors? What's the process a VC uses to evaluate an investment? What does an investor look for in a deal? How should...

(2637) All levels 21 and older

Mean, Lean UX

General Assembly @ 902 Broadway, New York, NY

This class will review seven concepts that demonstrate lean and mean UX and students will discuss the role of attitude and behavior in customer development and cover strategies that could make or break your product. Many entrepreneurs start companies based on their personal experience — they see a problem waiting to be solved and come up with a solution. Often, they then attempt to perfectly execute the wrong plan.  Takeaways Review examples...

(2637) All levels 18 and older

Introduction to Pricing Strategy

General Assembly @ 10 E 21st St, New York, NY

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...

(2637) Beginner 18 and older

Moltisanti Sound Healing & Conscious Breathing Method

New York Open Center @ 22 E 30th St, New York, NY

Moltisanti sound healing uses a combination of crystal singing bowls, ancient and modern Tibetan bowls, and the human voice to tell the hidden story of the vibrations that surround your frequency. This method uses sound and breath to heal and was developed from an ancient technique that has been used for centuries by opera singers. Learn to change the patterns of your breath so that you can change how you feel, how you walk in the world, and how...

(299) All levels 18 and older
No upcoming schedules
$165

4 sessions

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Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

(2637) All levels 18 and older

User Acquisition Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: ​Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...

(2637) All levels 18 and older

Intro to Social Entrepreneurship

Be Social Change @ 601 W 26th St, New York, NY

FREE Workshop:  Intro to Social Entrepreneurship - Understanding the Emerging Landscape of Nonprofits, Social Enterprises, and B Corps Social entrepreneurship is an exciting and rapidly evolving field that leverages entrepreneurial principles towards solving social and environmental problems. It is a new lens through which we can view the world of businesses and nonprofits making a positive impact in the world. In Intro to Social Entrepreneurship,...

(245) Beginner 18 and older
No upcoming schedules
Free
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Assembled: Education

General Assembly @ 902 Broadway, New York, NY

Join us for a full day of talks, panels, and networking dedicated to discussing the promotion and advancement of education. Featuring innovative thinkers in the education space, we'll hear how entrepreneurs, non-profits, and corporations are collaborating to find new ways to help students learn. Speakers: Brad McIlquham / Director, Academics, Knewton Dan Ginsberg / SVP of Product Management, K12 Technology, Pearson Darrell Silver / Co-founder...

(2637) All levels 18 and older

The Science of Making Money: Establishing The Sales

General Assembly @ 902 Broadway, New York, NY

Sales is a vital part of every company. Sales managers, entrepreneurs, small business owners, marketing managers, and anyone involved in the sales process can benefit from having access to better metrics. In this class, you’ll learn how to build and manage an efficient sales force. We’ll discuss the importance of a sales funnel and establishing a Crm system to track revenues and performance. You’ll also find out how to identify the best Kpis...

(2637) All levels 18 and older

Bootstrapping Your First Year

General Assembly @ 10 E 21st St, New York, NY

You’ll learn about free resources, products, and services which will save you money as well as how much you’ll need for essential living expenses. Having a roadmap of your expenses ahead will enable you to build and grow your company or organization without a fatal surprise that ends in “game over.” Most startup founders spend a significant amount of their own money to finance their venture’s first-year operating costs. Startup funds...

(2637) Beginner 18 and older

Corporate Sales Professional

Sprintzeal Americas Inc @ 165 Broadway, New York, NY

This certification is designed for anyone interested in knowing more about Corporate Sales, gaining a basic understanding of the Sales and Marketing frame work and learning key concepts in Corporate Sales that helps to manage sales and marketing efforts in anyorganization.  We help you in defining goals and develop a training program that suits the needs of organization. We help you to design, develop and deliver the program within your budget....

(2) All levels 18 and older
No upcoming schedules
$4,495

3 sessions

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brunchwork w/ Hayley Barna & Yoni Bloch

brunchwork @ 119 West 24th St, New York, NY

Fill your weekend with inspiration and intention. Join us for an unforgettable brunch and mimosas with Hayley Barna (First Round Capital Venture Partner; Birchbox cofounder) & Yoni Bloch (Interlude founder & CEO)! Your brunch will feature: Inspirational fireside chat with Hayley & Yoni in an intimate setting Dynamic Audience Challenge Curated connections with other young people hungry for the next opportunity...

(8) All levels 21 and older
No upcoming schedules
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