Principles in Digital Strategy
- All levels
- 18 and older
- $150
- Earn 1,500 reward points
- 30 John St, Brooklyn, NY
- 6 hours over 3 sessions
Apr 28th
2–5pm EDT
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Class Description
Description
What you'll learn in this more business class:
In this class, you will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.
Once a niche capability, Digital Strategy is now an essential competency at creating integrated and impactful communication plans.
Everything starts with the understanding of your brand business and communication objectives. Followed by realizing the user needs, what role does technology play, what platforms are part of their lives and is there an opportunity for the brand or product to add utility to them?
You will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.
What You Will Learn:
Once a niche capability, Digital Strategy is now an essential competency at creating integrated and impactful communication plans.
Everything starts with the understanding of your brand business and communication objectives. Followed by realizing the user needs, what role does technology play, what platforms are part of their lives and is there an opportunity for the brand or product to add utility to them?
You will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.
What You Will Learn:
- Gain a clear understanding of the role of Digital Strategy in the Brand’s communication plans.
- Develop audience personas, create channel strategies, and explore the fundamentals of email marketing, social, and content strategies.
- Understand how to use measurement to create accountable campaigns.
- Get familiar with consumer behaviors in a digital world.
- Learn how to create customer focus and consumer driven strategies
Refund Policy
Plans change. We get it. But if you can't make it to a class / event / workshop, please email [email protected] at least 8 business days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.
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Made in NY Media Center by IFP
We are a collaborative workspace and community designed to support and connect media and tech entrepreneurs, innovators, and artists with industry resources, events, mentorship, and educational opportunities.
Our alternative educational platform called ClassWork is a set of personalized courses guided...
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Made in NY Media Center by IFP
DUMBO, Brooklyn
30 John St
At Jay St
Brooklyn, New York 11201 DUMBO, Brooklyn
30 John St
At Jay St
Brooklyn, New York 11201
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