Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
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How students will learn in this course will be very hands on and interactive. Experience and practice is the main benefactor to becoming Google Analytics proficient. Therefore, students will have the opportunity to set up a profile, add a filter, analyze trends, segment their data, understand where traffic originates and why and discuss the impact of their data as it pertains to their website. Using Google Analytics is like understanding a visitor’s...
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
Newmark Graduate School of Journalism
This course introduces journalists to the R programming language, which allows for fast and powerful manipulation and visualization of complex data. Students will be able to: learn basic principles of data visualization at the New York Times graphics department learn the basic syntax and basics of programming in R ask and answer journalistically relevant questions from data do exploratory charting visualize geographic data (i.e. make maps!)...
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Explore Digital Marketing Private Group EventsMiami Ad School PRO @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
In this workshop, you’ll learn about how this industry works and give it a test drive. If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Learn how you can incorporate pop culture engineering into your process during our half day workshop. Pop culture engineering is about uncovering hyper-relevant insights into pop culture and then crafting big ideas that connect. Ideas that shift behavior. Ideas that literally change the way people engage with your brand or product. To thrive in our industry today, you have to think beyond the print ad or website. Think bigger than the 30-second...
Stacey Mulcahy will help you learn how to compile and analyze user data to inform your marketing decisions, understand different messaging strategies to facilitate ongoing communication between you and your customers, and measure your marketing effectiveness and prevent negative app reviews. This class covers how to promote and pitch your own mobile app. We'll explore marketing via social media, setting a release date, and leveraging ratings,...
New York City College of Technology @ 25 Chapel St, Brooklyn, NY
Develop and implement a marketing campaign to promote your business or brand. Topics will include organic searches and paid advertising, coordination of content, and use of social media. Attract your ideal audience and build your business.
This one-day, hands-on workshop aims to provide participants with an introduction to the principles of innovation and a rich understanding of why innovation is critical for success in today’s dynamic business world. Ever wonder how Richard Branson manages to shake things up every time, in so many different industries? Instructor Julie Cottineau, spent 5 years as the VP of Brand for Virgin in North America. Now the Founder of BrandTwist a...
Playcrafting NYC @ 11 Times Square, New York, NY
How do you approach marketing for your game? What is the best way to stand out on the App Store? Do you know the best ways to communicate to your target audience? As a developer, it’s possible that you have been so focused on creating your game, that these essential questions have not been considered, or are not easy to answer. This class will provide students with the necessary skills on how to effectively and efficiently market your game - not...
Would you like to coordinate your marketing and fundraising efforts to transform the way your organization raises money? “Marketing + Fundraising: The DNA of a Successful Major Gifts Program” will show you how. In this workshop you will learn how to synchronize your marketing and fundraising efforts to enhance relationships with major donors, strengthening your organization for the long haul. There is an introductory two-hour overview ...
Learn the Do's and Don'ts of marketing and PR for launching your own game. Including tons of Q&A and individualized discussion to drill into exactly what you need to be doing to maximize attention for your game. Class Description 2000 games have already released on Steam this year--that's 74 games per week, and we're only halfway through 2016. How are you going to make yourself stand out among every other other pixel-art dungeon-crawling...
In business, it's not enough to have the best ideas. You have to compel your target audience to buy into your vision through highly effective communication. We'll cover: piquing curiosity and capturing attention, demonstrating expertise, utilizing storytelling to make messages memorable. There will be plenty of time to strategize about your specific needs. And, there's brunch.
You're invited to brunchwork with Thrive Global Head of Business Development Dan Katz. Enjoy an intimate conversation with Dan... and curated connections over a healthy meal.
You're invited to brunchwork with Nyca Managing Partner Hans Morris. Enjoy an intimate conversation with Hans... and curated connections over a healthy meal. Special Guest: Hans Morris is managing partner of Nyca Partners, a fintech VC with investments in PayRange, Trellis, Affirm and Acorns, to name a few. The firm also collected another $210 million for its third venture capital fund. Hans is the chairman of the board of Lending...
The first annual Brand & Market Your Business is the evolution of Siria Alvarez's Entrepreneurs Day Party extravaganza which attracted hundreds of attendees. Now digital brand entrepreneur Siria Alvarez of The Urban Interest and brand strategist Sadae Williams of Atlas Haus are hosting an intimate learning experience for a small group of entrepreneurs and business owners who are ready to move forward with strategically and creatively developing...
Join us for a very special & very popular FinTech brunchwork with David Haber (Bond Street Co-Founder and CEO) & Alejandro Cremades (Onevest Co-Founder and Chairman)! * Fireside chat with David & Alejandro in an intimate setting * Explore trends in NYC FinTech * Learn what it takes to build a successful company * Enjoy delicious seasonal brunch from our friends at Ox...
Noble Desktop @ 185 Madison Ave, New York, NY
Digital Marketing Strategy Intro to Digital Marketing Target Audience Identification Developing Your Positioning in the Market Place Developing Your Digital Marketing Strategy Website Fundamentals Introduction to the Hub & Spoke Model Designing an Effective Homepage Designing Effective Product Pages
Noble Desktop @ 185 Madison Ave, New York, NY
New York SEO Training Academy @ 185 Madison Ave, New York, NY
Our 2 Day SEO Essential Skills Workshop is our best entry-level training with a focus on learning our step by step, stress-free system for gaining top Web visibility and exposure to help you start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible. This Basic SEO Workshop is actually the first two days of the Complete...
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