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Social Media Marketing Training
NYC
Learn the ins and outs of effective social media marketing strategies in the bustling city of NYC with classes focused on content creation, analytics, and advertising techniques.
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9 classes have spots left
Intro to Digital Marketing
Startup Institute @ 25 Broadway, New York, NY
Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...
Beginner
18 and older
Growing on Twitter: How to Build Communities
General Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...
Social Strategies, Analytics & ROI for Brands
General Assembly @ 902 Broadway, New York, NY
Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...
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Cultivating an Online Community for Your Brand
General Assembly @ 902 Broadway, New York, NY
Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...
The Business of Freelancing
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
Get published, get paid, and make freelancing your business If you do freelance writing or producing and you don't treat it like a business, you have a hobby. Nothing wrong with that, but to get the most out of your freelancing, whether full-time or part-time, you need to be organized and have a systemic approach to get the most out of your work -- both financially and in terms of satisfaction and career advancement. This breezy, conversational...
$25
Social Media Marketing I: An Introduction
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status....
Social Media for Journalists
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
We will explore how social media tools – from Twitter and Facebook to LinkedIn and Pinterest – can spark story ideas, reveal trends, and connect you with new sources. Whether you’re a Twitter newbie or a master Tweeter, here’s your chance to dive in deep. In addition to covering social media ethics and etiquette, we will explore best practices and tips, tricks, and tools. Discover how social media can help you build your brand in the new...
$39
Search Engine Marketing: An Overview
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization (SEO) and Google Adwords This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service...
Copywriting for Your Brand
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! Writing for online channels is an art. In this class, you’ll learn how to create compelling content, how to engage an audience and drive a conversation to inspire action. From blogging to search engine optimization to influencer marketing. Writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word. What You Will...
Social Media for Business
The Biz Hive @ 500 8th Ave, New York, NY
For Entrepreneurs. Focus: Instagram and Facebook. Learn the importance of integrating Social Media into your business. Learn the differences between individual, business, and creator accounts. Learn the basics of how to post and run ads.
All levels
18 and older
$25
The Art & Science of Facebook Ad Campaigns
Iris7 Marketing @ 159 20th St, Brooklyn, NY
You need two things to advertise effectively on Facebook: an understanding of how to create great ad content and the technical knowledge to run a successful campaign. Presented by a brand strategist and a former Facebook Client Solutions Manager “The Accidental Marketer: How to Create a Successful Facebook Ad Campaign” will teach you both the art and science of Facebook advertising. You will walk away with the knowledge and skills you need to...
$25
Build an eCommerce Business Using Shopify
Rebel Rabbit Labs @ 60 Washington Square S, New York, NY
Master online selling with one full day of live intensive training. What you'll learn in this course: How to set up a high-converting eCommerce store without any tech experience How to completely master Instagram and Facebook ads How to generate sales for free by using email marketing tactics How you can leverage Google Ads to take advantage of low cost advertising and high converting buyers How to grow your eCommerce business and outsource...
$297
Google AdWords & Analytics Training
NetCom Learning @ 519 8th Ave, New York, NY
AdWords (3 days) Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads Create financial and performance reports Analytics (1 day) Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports Perform analysis with standard reports Perform in-depth...
Picture This: Mastering Instagram for Business
General Assembly
@
Online Class
, New York, NY
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore. Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time. In this workshop, you will learn about best practices, strategies and actionable...
Social Media on a Budget
General Assembly
@
Online Class
, New York, NY
If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy and of workshop to support your sales. Chances are that budgets will be very tight - meaning everything you create in social media and the steps you take to build your presence will be free. In this workshop, social media guru and General Assembly instructor Alison...
Developing Your Brand on Facebook and Twitter
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
Instagram for Business and Brands
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
$175
Virtual Facebook Marketing
Carolyn Fraser @ Virtual Learning via Zoom
It's no surprise that Facebook is the most popular social media network in the world, so it only makes sense to leverage it to promote your brand or business. If you desire to learn what it takes to stand out in the 'Facebook' crowd, then read on! By the end of this course, you can expect to learn the following: Overview of Facebook Best practices Fundamentals of Facebook marketing Built-in tools to help attract and engage with your target...
$40
Social Media Marketing for Creatives
Do the words 'social media' make you freeze up? Feel anxious? Do you wish you could 'phone a friend'? Lillian will guide you to approach social media with less stress and more focus. She has over 11,000 followers on Twitter, and over 45,000 likes on her 'verified' Facebook actor fan page. She helps artists and independent professionals with social media by breaking it down, especially Twitter, Facebook, and LinkedIn, into bite sized pieces in one...
Social Media for Business
Borough of Manhattan Community College @ BMCC Virtual Learning, New York, NY
Do you get overwhelmed when it comes to social media marketing for your business? Are you unsure about the best strategies to use for Facebook, Twitter, Instagram, LinkedIn, and Pinterest? Are you ready to increase your followers and engage with your audience? Want to find out how to use social media to increase exposure and increase revenue immediately? If you answered YES to any of these questions, our Social Media courses are for you! We offer:...
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