Our 3 Day SEO Advanced Techniques Workshop is great for those individuals or companies that already have a good understanding of SEO basics and are looking for additional ways to move their site ahead of the pack. It covers many of the latest strategies and techniques needed to help you compete even for those sites with very competitive environments.
This Advanced SEO Workshop is actually the final three days of the Complete SEO Training Workshop. Participants come to class on Wednesday morning and head home on Friday afternoon with a new understanding of what it really takes to compete on the internet against tough competitors or saturated markets.
Some of the Topics Covered in the Complete Workshop include:
- Advanced Keyword Forensics
- Advanced Local Search Tactics (including the latest information on Pigeon)
- Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
- Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)
- Mobile Optimization
- Dealing with Technical Issues
- Using Social Media to attract customers
- Video Optimization
- Information Architecture
- Natural Language Processing
- Personalization of Search
- Competitive Intelligence
- Press Releases
- Recovering from Penguin
- Structured Data
- Persuasive Copywriting
- And that’s just the tip of the iceberg!
Day 1 – Search Engine Basics: Getting Results8:30 AM — Registration- Welcome and Introduction of Participants
- Two Day basic essentials overview
- What exactly is SEO and why do we need it?
- Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
- Stress-Free System Overview – Stop stressing and begin to get results right away.
- Why this system will work for you and how it will work for you.
- Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
Lunch- Learn how to determine exactly what your ideal buying audience is searching for.
- Learn how to tap into huge windows of opportunities nearly instantly without stress.
- Examples of what type of content works best
- How to gain maximum advantage from your Web copy
- The impact of Panda and Hummingbird on your content
- How to quickly optimize your pages without fooling with code for hours
- Learn unique ways to make dramatic improvements to your click-through ratios
- Basics of Google Analytics and Google Webmaster Tools
- Answer questions, and student progress evaluation.
5:00 P.M.: End of DayDay 2 – Linking and Content Development9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Question- Developing a range of pages to attract your best customer
- Proper Link Building Strategies in the Post-Penguin world
- Discovering the Power of Internal Link Building
- The difference and uses for HTML and XML Sitemaps.
- Learn the most effective ways to get your pages submitted and accepted
Lunch- How to stay out of trouble with the search engines.
- Getting the most out of the powerful Blog
- The Missing Element in SEO
- Group Problem Solving Assignment!
- Reviews of Participants’ Web Sites
- Answer questions, and student progress evaluation.
Day 3 – Advanced SEO StrategiesDay 3 of Complete SEO Training Workshop / Day 1 of Advanced SEO Training Workshop8:30 AM to 9:00 AM — Registration
- Welcome and Introduction of New Participants
- The Future of Search Engine Marketing
- Advanced Keyword Research and Behavioral Trend Analysis
- You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
- Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
- Working with high-performance “root words.”
- How to find your own industry related “windows of opportunity.”
- “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
- Semantic Search in the post-Panda era.
- Natural Language Processing (NLP) and its impact from Hummingbird
- Best practices for implementing proper Information Architecture for Large and Small sites.
- Understand how Personalization of Search changes your rankings all the time.
- Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
- Ways to optimize your Videos on YouTube or your own site.
- Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”
- Web Site Reviews
- Each student is given a review for one of their sites on the big screen
- Multiple suggestions and guidance for improving your visibility are presented
- Many new ideas and enhancements often originate from these sessions of high value brainstorming
- Improving your click through ratios and improving business
- Answer questions, and student progress evaluation.
5:00 p.m.: End of Day