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Social Media Strategy Mapping

at General Assembly - Flatiron

Course Details
$99 7 seats
Start Date:

Fri, Mar 27, 10:00am - 1:00pm

Next start dates (2)

Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
Book at Office/Home
A computer will not be provided.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jen Glantz

What you'll learn in this marketing strategy course:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.
Prereqs & Preparation
None! Please bring a laptop to class, along with a notepad and pen.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (3)
Start Date Time Teacher # Sessions Price
10:00am - 1:00pm Jen Glantz 1 $99
6:30pm - 9:30pm Jen Glantz 1 $99
10:00am - 1:00pm Jen Glantz 1 $99

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Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from Caroline v.
In the end of the workshop, do you give certificate?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi there! The student can request a certificate of completion from the school after the class.
Question from reza a.
Hi, I’m planning to attend this course while on tour in NYC so I'm not planning to bring my laptop with me. will that be alright for this class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Reza! A laptop, along with a notebook and pen is required for this class. Thanks!
Question from Alex S.
Hi! I am looking into taking the 3-hour social media class. I use my iPhone for all my social media accounts. I do not have a laptop. The class proclaims you need to bring a laptop. Is there any way to take this class with an iPhone, according to the instructor. If not, what are the main benefits of using a laptop?
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
A phone can be used during class.
Question from Anonymous
Is it okay to bring an iPad or must I have a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
HI there! An iPad should be fine to use as it can support the social media platforms that the instructor will be explaining. Hope this helps!
Question from Majeed Alsulemani
Is there a certificate for this course?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
The student can request a certificate of completion from the school after the class.
View all 5 questions

Reviews of Classes at General Assembly (2,442)

(2442 Reviews)
Social Media Strategy Mapping
Reviewed by reza a. on 10/26/2019
i learned a lot in just a few hours
Social Media Strategy Mapping
Reviewed by Anonymous on 9/17/2019
I had no clue about social media (at least from business perspective) and went in the lecture sort of nervous. However Jen was awesome - she had sweet and easy disposition, and provided us so much insightful advice and tips. Her energy and talk were very inspiring as well. If anyone’s looking for where to start strategizing social media part of their business, I think it’s a good point to do so as you will learn lots of tools and what to do first from this class.
Social Media Strategy Mapping
Reviewed by Laura P. on 9/11/2019
Jen Glantz is very knowledgeable. She made it fun and lively. Amazed how much I didn't know. So many great tools and ideas from this course. Thoroughly enjoyed the session.
Social Media Strategy Mapping
Reviewed by Joanne H. on 2/28/2019
Lots of topics covered plus valuable links and insights into the various social media. Excellent class and great presenter!
Social Media Strategy Mapping
Reviewed by Mitria D. on 2/6/2019
Excellent class led by Jen. Thorough review of social sites and strategies for engagement. Class was interactive & fun!
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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