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Email Marketing for Entrepreneurs and Startups

  • Beginner
  • 18 and older
  • $75
  • 10 E 21st St, New York, NY
  • 3 hours

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  • $75
  • GA NYC Manhattan (3rd Floor) @ 10 E 21st St 3rd Fl, New York, NY 10010
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this email marketing training:

Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.

Takeaways

  • In-depth understanding of email marketing within each stage of the customer journey, as well as common types of marketing emails.
  • How to utilize email marketing to drive sales and revenue for your business.
  • How to use automation and segmentation tools to personalize or customize your messages to your audience. 
  • How to design a marketing email using a drag and drop platform such as MailChimp (no coding skills needed). 
  • How to integrate email marketing into other aspects of your digital marketing strategy. 
  • How to analyze data and results from email marketing campaigns. 
  • Best practices and guidelines to abide by regulations such as CAN-SPAM and GDPR laws.
Prereqs & Preparation
  • Please bring a laptop computer to class (a Windows PC or MacBook)
  • Optional: Access to an existing email service platform
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Email Marketing for Entrepreneurs and Startups

    Reviewed by Victoria C. on 3/10/2019
    Great, engaging instructor and I loved the in-class activities. Very practical, hands-on approach. I also learned a few things I didn’t even know I didn’t know!
  • Email Marketing for Entrepreneurs and Startups

    Reviewed by Rebecca F. on 10/8/2019
  • Email Marketing for Entrepreneurs and Startups

    Anonymous review on 10/8/2019
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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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