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Digital Marketing Courses NYC

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Digital Marketing Courses Coming up in New York

Be able to describe the landscape of digital publishing. Know the major players and how tablet publications are created. Learn about the benefits of interactive advertising and content-based e-commerce. Find out why companies cannot afford not to participate in the digital publishing arena and how interactive ad units provide a viable entry to market....

$30
No Upcoming Schedules
All levels
(1004)

This workshop will show students how to use methods online and off to learn about their customers and apply those insights to their businesses. Knowing and understanding your audience is a fundamental part of growing your business. Whether you're in product development, working on an elevator pitch, or launching a marketing strategy, customer insight...

$65
No Upcoming Schedules
All levels
(1004)
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Marketing is a new game. A mix of modern digital-related methods that focus on how to build your brand, bond with your customers, and add value to product and service are replacing traditional concepts that have been in play for decades. Discover just what digital marketing is, the role played by data analytics, and why this is important. Learn the...

$125
2 sessions
No Upcoming Schedules
All levels
(297)

The search advertising industry, estimated at over $23 billion in the United States alone, is a vital advertising medium that companies large and small rely on to reach new customers and drive sales, making search advertising a must-have skill for any digital marketer.  This class will provide you with an introduction to search advertising: from...

$35
No Upcoming Schedules
All levels
(1004)

Are you driving traffic to your site but struggle to convert them? Do you want to build your marketing muscle and add some pro-tips to your arsenal? Some of the most successful marketers are relying on Neuromarketing to to drive signups, socials shares, and total revenue. As more research becomes available, it is your turn to up your conversion game. In...

$40
No Upcoming Schedules
All levels
(1004)

The Data Visualization workshop provides an overview of how data visualization can be used to improve business insights and decision-making around large sets of data. It also covers the various types of visualizations that can be used to most effectively tell your business story. In the digital age, the ability to explore the visual representation...

$175
No Upcoming Schedules
All levels
(1004)

This 2-hour class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven. This class will demonstrate how to make actionable design decisions based on metrics from...

$55
No Upcoming Schedules
All levels
(1004)

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through...

$385
4 sessions
No Upcoming Schedules
All levels
(48)

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web. Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations...

$470
6 sessions
No Upcoming Schedules
All levels
(48)

Communication planning is both art and science: The art of defining a product or services’ target audiences, and the science of uncovering the best messages and communication channels to reach that audience. In this introductory class, you’ll learn strategies and tools that marketers use to define and build a communications plan that supports...

$65
No Upcoming Schedules
All levels
(1004)

In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. If you’re a website owner, entrepreneur,...

$35
No Upcoming Schedules
All levels
(1004)

In this class, we’ll cover the basics of attribution as well as how to choose an out-of-the-box attribution model for your business and tips for developing a custom model. This class will also cover how to use attribution insights to allocate budget and team resources and to communicate with executives and investors. Choosing an attribution model...

$40
No Upcoming Schedules
All levels
(1004)

In this 8-week course, students will dive deep into the world of digital marketing, while planning and executing an integrated online marketing campaign. Core skills you will learn: Define the target audience for your company’s brand and campaign Create engaging and high-impact written, visual, and multimedia content Plan and pitch a digital...

$3,000
8 sessions
No Upcoming Schedules
All levels
(1004)

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This is an introduction level course for the content creator or businessperson who is wondering what all of those three-letter acronyms in the digital advertising industry mean, wants to understand how a company like Google or Facebook works, or what native advertising really means, among other introductory level concepts. Here are the topics we'll...

$50
No Upcoming Schedules
Beginner
(1004)

Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt...

$55
No Upcoming Schedules
All levels
(1004)
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