Web Analytics: Maximizing Customer Intelligence
- All levels
- 18 and older
- $720
- Earn 7,200 reward points
- 227 W 27th St, New York, NY
- 18 hours over 6 sessions
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The collection, analysis, and reporting of website, mobile, and social media data related to customer behavior and preference is paramount.
This workshop introduces contemporary data analytic terminology and digital marketing techniques, and how to identify and measure them. Case studies related to fashion businesses help make course information easy to grasp and use.
Program includes search engine marketing, website optimization, link-marketing strategies, pay-per-click advertising campaigns, email marketing tactics, affiliate marketing, demographic profiles, landing pages, digital formats, software options for web mining, analyzing click-stream data, and the key metrics for measuring consumer behavior.
Note:
Check room postings in the Fred P. Pomerantz Art and Design Center lobby (7th Avenue at 27th Street), by security (please tell security where you're going. Bring your order form to show.), or call the day of class for locations: 212-217-8741 or 212-217-3334.
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One of New York City’s premier public institutions, Fashion Institute of Technology is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic...
Read more about Fashion Institute of Technology
This school has been carefully vetted by CourseHorse and is a verified NYC educator.
Fashion Institute of Technology
Chelsea, Manhattan
227 W 27th St
Btwn W 27th & W 26th St
New York, New York 10001 Chelsea, Manhattan
227 W 27th St
Btwn W 27th & W 26th St
New York, New York 10001
If unsure of your room number, please visit the main security desk at the lobby of Marvin Feldman Center at 27th Street between 7th and 8th Avenue for Room Information.
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