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Digital Marketing: Key Concepts and Metrics

at General Assembly - Flatiron

Course Details
Price:
$99 7 seats
Start Date:

Thu, Dec 13, 6:30pm - 8:30pm

Next start dates (3)

Location:
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
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Important:
A computer will not be provided
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways
  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None. Please bring a notepad and pen to class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (4)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm Sharon Lee Thony 1 $99
6:30pm - 8:30pm Sharon Lee Thony 1 $99
6:30pm - 8:30pm Sharon Lee Thony 1 $99
6:30pm - 8:30pm Sharon Lee Thony 1 $99

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Questions & Answers (1)

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Question from Wasan A.
Does this class has a certificate ?
Answer from Brenda L. CourseHorse Staff
Hi Wasan! Student can request a certificate of completion from the school after the class. Hope this helps!
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Reviews of Classes at General Assembly

(1700 Reviews)
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 4/11/2018
The instructor is wise but disappointed in the school for not setting up equipment and setting up for the trainer. The instructor needs to ask questions to the audience regarding material in call and response, regardless of size. However, he was engaging. He did not provide learning objects, which is essential. Also the air conditioning was on in the classroom.
Digital Marketing: Key Concepts and Metrics
Reviewed by Asma M. on 3/29/2018
Needs a case study - instructor was faultless
Digital Marketing: Key Concepts and Metrics
Reviewed by Andres C. on 3/24/2018
Great class very informative and Sharon the instructor really knows her stuff!
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 2/18/2018
the teacher spoke fast, it was a bit hard to follow. there were too many questions from student
Digital Marketing: Key Concepts and Metrics
Reviewed by Sergio C. on 1/28/2018
Really enjoyed the format. Sharon is a great instructor
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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