Discover Classes. Earn Rewards.

Digital Marketing: Key Concepts and Metrics

at General Assembly - Flatiron

Course Details
$99 8 seats
Start Date:

Wed, Jan 23, 6:30pm - 8:30pm

Next start dates (4)

Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
A computer will not be provided
Purchase Options
No Booking Fees Book Now Save to WishList

493 people saved this class

Give as a Gift
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Doug Moran

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None. Please bring a notepad and pen to class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


Google Map

General Assembly

All classes at this location

Start Dates (5)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm Doug Moran 1 $99
6:30pm - 8:30pm Doug Moran 1 $99
6:30pm - 8:30pm Doug Moran 1 $99
6:30pm - 8:30pm Doug Moran 1 $99
6:30pm - 8:30pm Doug Moran 1 $99

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 990 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Wasan A.
Does this class has a certificate ?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Wasan! Student can request a certificate of completion from the school after the class. Hope this helps!

Reviews of Classes at General Assembly (1,792)

(1792 Reviews)
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 1/2/2019
This class was very informative. The instructor communicated material well and was very engaging.
Digital Marketing: Key Concepts and Metrics
Reviewed by Justine B. on 12/31/2018
I received what was advertised for this course. A great overview of concepts and metrics for digital marketing.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 11/15/2018
Amazing teacher! He was kind, thorough, and dynamic. Thanks so much!
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 11/15/2018
Good overall introduction to digital marketing. I'm in the creative field, so this was enough overall information.
Digital Marketing: Key Concepts and Metrics
Reviewed by Anonymous on 11/14/2018
Really wanted to know how to do specific things, but this course was more about giving you the definitions to things. When I have something to analyze, then maybe this course would have been more useful.
Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
Taking this class for work? Get exclusive perks & discounts for free.