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Content Marketing For Beginners

  • Beginner
  • 18 and older
  • $60
  • 10 E 21st St, New York, NY
  • 2 hours

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  • $60
  • GA NYC Manhattan (2nd Floor) @ 10 E 21st St 2nd Fl, New York, NY 10010
  • 2 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this marketing class:

This workshop will teach you how to integrate great content into your marketing in a cohesive, strategic, and optimized way. We’ll cover the need-to-know aspects of creating and executing a content marketing plan, from determining what type of content is most useful for your audience to setting an editorial calendar to measuring performance.

You'll also get tons of inspiration from brands thinking outside the box when it comes to video, social media, websites, resources, partnerships and more. The goal: you walk away with a clear picture of what content can do for your brand, and how you can get started immediately.


Takeaways:

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Prereqs & Preparation:

  • Some knowledge of marketing is helpful, but not required
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Content Marketing For Beginners

    Reviewed by Bryan U. on 10/2/2015
    The class was very informative and clearly illustrated what Content Marketing is, how it works, and how you should approach it.
  • Content Marketing For Beginners

    Reviewed by James R. on 10/7/2015
  • Content Marketing For Beginners

    Reviewed by Piper A. on 9/21/2015
  • Content Marketing For Beginners

    Reviewed by Danielle K. on 7/30/2015
  • Content Marketing For Beginners

    Reviewed by Alexis S. on 6/18/2015
  • Content Marketing For Beginners

    Reviewed by Jamie S. on 6/18/2015
  • Content Marketing For Beginners

    Reviewed by Lisa A. on 4/26/2015
  • Content Marketing For Beginners

    Reviewed by Veena B. on 3/26/2015
  • Content Marketing For Beginners

    Reviewed by Madeline R. on 3/2/2015
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