Advanced Course in Strategic Marketing
- Advanced
- 21 and older
- $2,595
- 1601 Broadway, New York, NY
- 22 hours & 30 minutes over 3 sessions
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At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.
Who Should Attend
Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.
How Will You Benefit
What Will You Cover
OUTLINE
Learning Objectives
Marketing Strategy Building Blocks
Identifying and Responding to Strategic Growth Opportunities
Developing an Effective Customer Relationship Management Approach
New Product Evaluation
Designing Life Cycle Strategies: Incorporating the Psychographic Perspective
Managing Brand Value
New Perspectives on Place: Redefining Your Customer Orientation
Strategic Approaches to Pricing
Integrated Marketing Communications
For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.
If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.
Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.
Please email us at [email protected]
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
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American Management Association
Midtown, Manhattan
1601 Broadway 6th Floor
Btwn W 48th & W 49th Streets
New York, New York 10019 Midtown, Manhattan
1601 Broadway 6th Floor
Btwn W 48th & W 49th Streets
New York, New York 10019
Entrance on 48th St
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