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Keith Nishida

Teaches at General Assembly

Keith Nishida is a digital marketing consultant with expertise in marketing, public relations and higher education within the creative industries. A native of California, he has had the pleasure of working for various fashion/textiles and special events companies. Over the last near-decade, Keith has taught at various universities (in CA, HI and OR...WA is on the bucket list) about subjects related to his passion- consumer behavior and the "why" behind the products we purchase. His doctoral dissertation topic was on digital influencers and content marketing. He is also a founder of an award-winning lifestyle magazine. On his spare time he likes to take long walks on the beach and spend quality time with his English Retriever, Leo.

Reviews of Keith Nishida

(5 Reviews)
Google Analytics: Key Concepts and Quick Wins

9/23/2019
Anonymous

Attended: Google Analytics: Key Concepts and Quick Wins


My biggest disappointment was that there was so little time spent actually in Google Analytics. The first nearly 2 hrs of the class were about what GA can do theoretically but nothing practical or applicable. We spent a considerable time (30+ minutes) on A/B testing which obviously GA can help you report, but requires enormous technical implications, including setting up Ads for your website, etc., none of which anyone in the class had asked to learn. We were there for the basics, and A/B testing is pretty advanced in my opinion. My expectation is that we would go into GA, look at all the features of it and talk through each section. Then we would talk about what each section would do. Then we could speak theoretically about how to apply it. I was extremely disappointed.

Google Analytics: Key Concepts and Quick Wins

4/16/2019
Whitney Z.

Attended: Google Analytics: Key Concepts and Quick Wins


Whitney Z. gave this class 4 out of 5 CourseHorse stars.

Google Analytics: Key Concepts and Quick Wins

4/11/2019
Whitney Z.

Attended: Google Analytics: Key Concepts and Quick Wins


Whitney Z. gave this class 4 out of 5 CourseHorse stars.

Digital Marketing Bootcamp

9/23/2018
Jennifer D.

Attended: Digital Marketing Bootcamp


Jennifer D. gave this class 5 out of 5 CourseHorse stars.

Google Analytics: Key Concepts and Quick Wins

8/2/2018
Anonymous

Attended: Google Analytics: Key Concepts and Quick Wins


Anonymous gave this class 4 out of 5 CourseHorse stars.

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