Oded Netzer

Teaches at Columbia Business School

Faculty Director
Philip H. Geier Jr. Associate Professor of Marketing

Oded Netzer's research interests focus on customer relationship management, preference measurement (Conjoint Analysis), marketing research, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He specializes in building statistical and econometric models to understand and predict consumer behavior. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer Psychology, and he is the winner of the John Little Best Paper awards and the Frank Bass Outstanding Dissertation award.

Prior to his life in academia, Netzer was a senior consultant in a marketing research, strategy and economic consulting group, developing spatial marketing strategies for leading chain stores.