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General Assembly @ 902 Broadway, New York, NY
Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to...
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