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General Assembly
Upcoming Classes in Los Angeles

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Digital Marketing: Key Concepts and Metrics

General Assembly @ 1520 2nd St, Santa Monica, CA

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

(2637) All levels 18 and older
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Personal Branding Workshop

General Assembly @ 360 E 2nd St, Los Angeles, CA

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...

(2637) All levels 18 and older

Paid Social for the Win: FB + Instagram Advertising

General Assembly @ Online Classroom, Los Angeles, CA

Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...

(2637) All levels 18 and older
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How to Start or Grow Your Consulting Business

General Assembly

Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....

(2637) All levels 18 and older

Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ 360 E 2nd St, Los Angeles, CA

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

(2637) All levels 18 and older

Success with Shopify

General Assembly @ 1520 2nd St, Santa Monica, CA

The world of retail is changing dramatically. Brands are now going direct to consumer. In this workshop, we’ll take you step-by-step through setting up your first store on Shopify, the leading e-commerce platform that’s fueling the direct-to-consumer movement. While Shopify has made the process of creating an online store easier than ever, there’s still a ton of tricks and tips to know about optimizing your site to make the most sales. We’ll...

(2637) All levels 18 and older

Introduction to Sketch for UX

General Assembly @ 360 E 2nd St, Los Angeles, CA

Sketch is an outstanding UX/UI and Visual Design tool that is fast, easy to use and a great alternative to adobe applications. This design program is cutting edge and empowers users in Visual Design, UX, Vector Graphics and more. This bootcamp will help designers with little or no experience be effective and resourceful users of Sketch. Together we will learn the basics of the Sketch 4 program, how to work with the key tools and work flows for UX...

(2637) Beginner 18 and older

Sketch for UX

General Assembly @ 360 E 2nd St, Los Angeles, CA

Users will be walked through Sketch design and workflow elements, tools, and other UX/UI essentials. We will also discuss best practices, workflow strategy, and current resources. Start designing apps immediately with this in-depth exploration and workshop. This class is ideal for UX professionals, graphic designers, web designers, entrepreneurs, and multi-disciplinary creative professionals. Takeaways Explore the features and reasons why Sketch...

(2637) All levels 18 and older

Advanced Excel: Beyond The Basics

General Assembly @ Online Classroom, Los Angeles, CA

In this class we will move beyond the basics of spreadsheet creation. Topics will include data manipulation/troubleshooting and advanced functions to summarize and analyze data having multiple attributes. We will also introduce Pivot Tables, advanced graphs, and macros. Class exercises will be utilized to facilitate understanding. Takeaways Students will learn how to effectively streamline and analyze data using some of the more advanced features...

(2637) Advanced 18 and older

Introduction To The Agile Development Process

General Assembly @ 1933 S Broadway, Los Angeles, CA

In today’s digital world, most companies are using the Agile development process to get their product ideas developed into something a user can see on the webpage. If you want to be part of building great products, you need to understand how developers use the Agile methodology and how the business needs to be part of the development flow. Takeaways The Agile workflow from product feature to ready-to-release code How to write User Stories...

(2637) Beginner 18 and older

Introduction to User Experience Design (UX)

General Assembly @ 1933 S Broadway, Los Angeles, CA

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify user experience by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business—prepare to dip your toes into an ocean of new concepts and ideas that...

(2637) All levels 18 and older

You're a Boss, Hire Like One

General Assembly @ 1933 S Broadway, Los Angeles, CA

Talented employees are the single most important factor in determining an organizations success. The explosion of innovation and entrepreneurship is driving demand for talented knowledge workers and smart creatives to unprecedented levels. Many Entrepreneurs, and hiring managers are experiencing what they perceive to be a talent shortage. But so often it is the companies own hiring practices that serve as the biggest impediment...

(2637) All levels 18 and older

Prepare for Takeoff: How to Launch Your Idea

General Assembly

In this workshop, you’ll dive into entrepreneurial case studies from successful launches in media — from gaming to YouTube channels to podcasting. You’ll learn how to create the framework for how to structure a 30-day launch plan for your business/startup media project. You’ll also find out how to define goal-oriented milestones to help create and evaluate your idea no matter how early you are in the process. Takeaways Learn to treat...

(2637) All levels 18 and older

Intro to Ruby on Rails

General Assembly

Ruby On Rails is one of the hottest ways to develop the next big thing, as proven by Twitter, Hulu and Groupon. This class will provide an introduction to becoming a Ruby on Rails developer. Learn about the fundamentals of programming for the web, the required toolset and where to go next. In this class, we will cover: An introduction to the web stack - explaining what happens on the server and client when you visit a web page in your browser...

(2637) All levels 18 and older

Models of Impact: Business Model Design Intensive

General Assembly @ 1933 S Broadway, Los Angeles, CA

Be immersed in the landscape of innovative business models that are driving organizations and entrepreneurs forward. Through this intense 2.5 hour session, participants will be introduced to the latest tools and design practices leveraged by leading "business designers" – practitioners who work with clients to invent sustainable business models. With an emphasis on game-based learning, participants will be thrown into a deep-dive that will give...

(2637) All levels 18 and older

How to Pitch Your TV Show to Networks

General Assembly @ 1520 2nd St, Santa Monica, CA

How to Pitch Your TV Show to Networks, Cable, Netflix, Amazon, Yotube...and Hundreds of Other Buyers  Have you got a killer idea for a scripted show, reality competition or web series but have no idea what to do next? Then this class is for you! Over the course of the day we will lay out the practical steps on how to: a) Get in the door with the decision makers and; b) Pitch your project like a pro. We will cover:  Who to pitch to...

(2637) All levels 18 and older

Designing Habits: How to Create Addictive Products

General Assembly @ 1520 2nd St, Santa Monica, CA

25% of apps are opened only once, then abandoned. How do you get people to not only adopt your product, but also leave them with an itch that they keep coming back to scratch? In this crash course, UX Designer Sam Roth and Product Strategist Patrick Dohan will uncover some of the most addictive products and what makes them so successful. They will walk you through proven psychological strategies and models that can easily be applied to your product...

(2637) All levels 18 and older

Using Data For Optimization: An Analytics Primer

General Assembly

All things digital produce data. It’s up to us to use that data in a smart, effective way. Whether it’s your website, your social media presence, or your app, basic understanding of analytics will help you evolve your digital offering much more quickly. We will cover key analytics concepts and usage, including terms, equations and tools for analysis. We will identify how to use data for testing and optimization. Takeaways You will understand...

(2637) All levels 18 and older

Branding Your Marketable Asset

General Assembly

A great idea is worth a lot. But a great brand is worth a lot more. In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you years.  In this class, you’ll learn how to understand...

(2637) All levels 18 and older

Sales & Business Development Bootcamp

General Assembly

Entrepreneurs, small business owners, sales professionals, and career changers will all benefit from a greater knowledge of business development skills. In this day long bootcamp, you’ll learn how to succeed at every stage of the business development cycle, from outreach to developing and formalizing partnerships. Takeaways: Part I - Intro to the Sales Funnel Part II - Prospecting, Outreach & Qualification Identifying your Target Audience...

(2637) All levels 18 and older
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