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Google Analytics: Key Concepts and Quick Wins

at General Assembly - Online

(2541)
Course Details
Price:
$55
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Important:
This workshop will be hosted online (Livestream) using Zoom and Slack due to safety considerations.
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Keith Nishida

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

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Google Analytics is a free tool used by over half of websites today that empowers organizations to measure what people are doing on their website or app. In this class, you’ll learn the basics of how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

Start identifying what data matters most to your business, understand what Google Analytics is good at measuring and the role it should play in informing your decisions to create a remarkable customer experience.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • What Google Analytics is measuring and how it works
  • Navigating Google Analytics and finding find insight in the default reports
  • How to install Google Analytics on your website
  • Basics of configuring Google Analytics for more accurate data
  • Important terminology and what different numbers really mean
  • Setting up goals and conversions in your reports
Preparation
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features.

If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:

  • Create a Google Account. This can be with your Gmail address or another email address.
  • Create a Google Analytics Account 
  • Add the Demo Account to your Account. Click the Access Demo Account link and agree to Google’s T&Cs and the account will be added to your Google Analytics Account


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Reviews of Classes at General Assembly (2,526)

(2526 Reviews)
Google Analytics: Key Concepts and Quick Wins
Reviewed by Anonymous on 9/23/2019
My biggest disappointment was that there was so little time spent actually in Google Analytics. The first nearly 2 hrs of the class were about what GA can do theoretically but nothing practical or applicable. We spent a considerable time (30+ minutes) on A/B testing which obviously GA can help you report, but requires enormous technical implications, including setting up Ads for your website, etc., none of which anyone in the class had asked to learn. We were there for the basics, and A/B testing is pretty advanced in my opinion. My expectation is that we would go into GA, look at all the features of it and talk through each section. Then we would talk about what each section would do. Then we could speak theoretically about how to apply it. I was extremely disappointed.
Google Analytics: Key Concepts and Quick Wins
Reviewed by Whitney Z. on 4/16/2019
Google Analytics: Key Concepts and Quick Wins
Reviewed by Whitney Z. on 4/11/2019
Google Analytics: Key Concepts and Quick Wins
Reviewed by Anonymous on 8/2/2018
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School: General Assembly

General Assembly

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