Discover Classes. Earn Rewards.
Storytelling That Sells For Ecommerce Brands is unfortunately unavailable

Thankfully we have 26 other Storytelling Classes for you to choose from. Check our top choices below or see all classes for more options.

Storytelling That Sells For Ecommerce Brands

at General Assembly - Santa Monica

(2558)
Course Details
Price:
$60
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

Location:
Santa Monica, Beach Cities
1520 2nd St
Btwn Broadway & Colorado Ave
Santa Monica, California 90401
(Map)
Important:
A computer will not be provided.
Purchase Options
Save to WishList

167 people saved this class

Book Private Class
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Phat Chiem

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this storytelling class:

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.

A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.

In this interactive, roll-up-your-sleeves workshop, you’ll learn how to connect with your audience and get them to believe in your story and your products. In-class exercises will give you the frameworks and tools to find stories that create an emotional connection with your customers and compel them to take action.

You’ll walk away with a powerful brand story and story-driven product descriptions that you can start using right away on your website, social media, email marketing, and other channels.

Takeaways

  • Learn how to craft an authentic brand story that inspires long-term customer loyalty 
  • Leverage actionable frameworks to help you break down and construct your brand story, including the 4Ps of branding and the 5 elements of storycrafting 
  • Borrow tried-and-true techniques from narrative fiction and journalism to power your brand 
  • Break down real examples of transformative brand storytelling
  • Learn how to write powerful product descriptions that compel your customers to buy
  • Understand what content marketing to produce to attract your ideal tribe
  • Learn how to use storytelling to power your social media marketing, especially on Instagram

Prereqs & Preparation

Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the web and studying how some of the best ecommerce brands are using storytelling today. 

This workshop is open to anyone who needs to do a better job of telling their brand story, but it’s especially geared for ecommerce brands selling physical products. Students will gain the most if they come with a good understanding of their ideal customers, competitive positioning, long-term vision for their brand, and current challenges with their marketing and messaging.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

Similar Classes

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 600 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at General Assembly (2,543)

(2543 Reviews)
Storytelling That Sells For Ecommerce Brands
Reviewed by Mallory S. on 6/6/2019
Such a useful marketing tool for improving brand strategy. Phat was enthusiastic and easy to listen to, along with a very well made presentation. I would highly recommend this workshop!
Storytelling That Sells For Ecommerce Brands
Reviewed by Tenzin K. on 6/5/2019
Well prepared, focused on our own work while sharing great examples, challenges.
Storytelling That Sells For Ecommerce Brands
Reviewed by Anon on 2/6/2014
Great teacher! Brief but interesting...
Storytelling That Sells For Ecommerce Brands
Reviewed by Kateryna K. on 12/14/2018
loading...

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified LA educator.

Want to take this class?

Save to Wish List
Booking this class for a group? Find great private group events here

26 Top Choices

2-Day Storytelling for Personal Growth

This class is temporarily being offered remotely.

Special School Offer!
10% Off The Story Studio Gift Cards! Learn More >

at The Story Studio - Online Zoom online platform, New York, New York 00000

Would you like to be more social or more emotionally expressive in your everyday life? Do you find it challenging deciding what stories you’d like to share and what they really mean? Have you been thinking about taking a storytelling workshop, but feel like an absolute beginner?  Our 2-Day Personal Growth workshop creates a safe and nurturing...

Saturday Aug 22nd, 1:30pm - 4pm Eastern Time

  (2 sessions)
$150

2 sessions

2-Day Storytelling Business Workshop

This class is temporarily being offered remotely.

Special School Offer!
10% Off The Story Studio Gift Cards! Learn More >

at The Story Studio - Financial District 50 Broadway 4th Fl, New York, New York 10004

In this 2-day workshop, participants apply the principles of compelling storytelling to communicate more effectively on the job. Brief lectures and hands-on exercises focus on bringing an emotionally resonant arc to brand biographies, personal anecdotes for professional networking, and vision-into-action stories. Participants will get a chance...

Saturday Sep 26th, 1:30pm - 4pm Eastern Time

  (2 sessions)
$150

2 sessions

2 Day Level 1 Storytelling Workshop

This class is temporarily being offered remotely.

Special School Offer!
10% Off The Story Studio Gift Cards! Learn More >

at The Story Studio - Online Online, Los Angeles, California 00000

These online workshops will be conducted very much like our in-person workshops, with storytelling exercises and opportunities to share your stories and get feedback from your instructor and fellow students. We’ll be using the Zoom online platform to host our video calls, and we’ll send you all the info you need on how to join your class when...

Saturday Aug 29th, 10:30am - 1pm Pacific Time

  (2 sessions)
$150

2 sessions

How to Use Storytelling for Personal Branding & Success

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Online, Massachusetts 00000

How to Use Storytelling for Personal Branding and Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

Wednesday Aug 19th, 6pm - 8pm Eastern Time

2 Day Level 1 Storytelling Workshop

This class is temporarily being offered remotely.

Special School Offer!
10% Off The Story Studio Gift Cards! Learn More >

at The Story Studio - Online Zoom online platform, New York, New York 00000

These online workshops will be conducted very much like our in-person workshops, with storytelling exercises and opportunities to share your stories and get feedback from your instructor and fellow students. We’ll be using the Zoom online platform to host our video calls, and we’ll send you all the info you need on how to join your class when you...

Saturday Aug 29th, 1:30pm - 4pm Eastern Time

  (2 sessions)
$150

2 sessions

Connecting Stories to Storylines (Virtual)

This class is temporarily being offered remotely.

at Sally Williamson & Associates - Atlanta Virtual Class, Atlanta, Georgia 00000

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline...

Wednesday Aug 19th, 2pm - 5pm Eastern Time

Storytelling for Personal Branding & Career Success

This class is temporarily being offered remotely.

at General Assembly - Online Online Classroom, Los Angeles, California 00000

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step...

Wednesday Aug 19th, 3pm - 5pm Pacific Time

Storytelling for Personal Branding and Career Success

This class is temporarily being offered remotely.

at General Assembly - Online Online Class, Seattle, Washington 00000

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step...

Wednesday Aug 19th, 3pm - 5pm Pacific Time

How to Use Storytelling for Personal Branding & Career

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Chicago, Illinois 00000

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

Wednesday Aug 19th, 5pm - 7pm Central Time

How to Use Storytelling for Personal Branding & Career

This class is temporarily being offered remotely.

at General Assembly - Online Online Class, Houston, Texas 00000

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

Wednesday Aug 19th, 5pm - 7pm Central Time

Storytelling for Personal Branding and Career Success

This class is temporarily being offered remotely.

at General Assembly - Online Online Class
Livestream, New York, New York 00000

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step...

Wednesday Aug 19th, 6pm - 8pm Eastern Time

How to Use Storytelling for Personal Branding & Career

This class is temporarily being offered remotely.

at General Assembly - Online GA Washington D.C. (Remote Online), Washington, District of Columbia 00000

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

Wednesday Aug 19th, 6pm - 8pm Eastern Time

How to Use Storytelling for Personal Branding & Career

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Atlanta, Georgia 00000

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

Wednesday Aug 19th, 6pm - 8pm Eastern Time

2-Day Storytelling for Personal Growth

This class is temporarily being offered remotely.

Special School Offer!
10% Off The Story Studio Gift Cards! Learn More >

at The Story Studio - Online Online, Los Angeles, California 00000

Would you like to be more social or more emotionally expressive in your everyday life? Do you find it challenging deciding what stories you’d like to share and what they really mean? Have you been thinking about taking a storytelling workshop, but feel like an absolute beginner?  Our 2-Day Personal Growth workshop creates a safe and nurturing...

Saturday Aug 22nd, 10:30am - 1pm Pacific Time

  (2 sessions)
$150

2 sessions

So You Want to Host a Podcast

This class is temporarily being offered remotely.

at Los Angeles City College - Online LACC Online Classroom, Los Angeles, California 00000

Do you have something to say? Are you passionate about storytelling? Could you spend hours discussing the pros and cons of glassblowing, Stephen King, or social media dog influencers? Maybe it’s time to fuse those brilliant thoughts into one brilliant audio experience. Taught by the hosts of the podcast, “Spin the Bottle,” this course serves...

Wednesday Oct 7th, 7pm - 8:30pm Pacific Time

  (5 sessions)
$79

5 sessions

Communicate to Influence Virtual

This class is temporarily being offered remotely.

at Decker Communications - Virtual Classroom

Communicate to Influence is an intensive, high impact program featuring Decker’s methodology to boost your effectiveness – both in what you say, and how you say it. Connect, influence and inspire through expert instruction, video feedback and private coaching. The program is broken into bite-sized modules over the course of two days. Our signature...

Thursday Aug 27th, 11am - 3pm Eastern Time

  (2 sessions)
$1,495

2 sessions

Conducting User Research Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, San Francisco, California 00000

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

Saturday Sep 5th, 9am - 4pm Pacific Time

Conducting User Research Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class, Seattle, Washington 00000

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

Saturday Sep 5th, 9am - 4pm Pacific Time

Conducting User Research Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Chicago, Illinois 00000

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research...

Saturday Sep 5th, 11am - 6pm Central Time

Conducting User Research Bootcamp

This class is temporarily being offered remotely.

at General Assembly - Online Online Class Livestream, Online, Massachusetts 00000

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

Saturday Sep 5th, 12pm - 7pm Eastern Time

Loading...