Wed, Jun 03, 7:00pm - 10:00pm PT
Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this interactive, roll-up-your-sleeves workshop, you’ll learn how to connect with your audience and get them to believe in your story and your products. In-class exercises will give you the frameworks and tools to find stories that create an emotional connection with your customers and compel them to take action.
You’ll walk away with a powerful brand story and story-driven product descriptions that you can start using right away on your website, social media, email marketing, and other channels.
Prereqs & Preparation
Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the web and studying how some of the best ecommerce brands are using storytelling today.
This workshop is open to anyone who needs to do a better job of telling their brand story, but it’s especially geared for ecommerce brands selling physical products. Students will gain the most if they come with a good understanding of their ideal customers, competitive positioning, long-term vision for their brand, and current challenges with their marketing and messaging.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
Still have questions? Ask the community.
Los Angeles, California Online
Los Angeles, California
This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.
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