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You Are a Brand

at General Assembly - Downtown

Course Details
Start Date:

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If you're enrolled in an upcoming date, this simply means that date has now sold out.

Downtown, Downtown/Northeast
360 E 2nd St Ste 400
Btwn S Central Ave & S San Pedro St
Los Angeles, California 90012
A computer will not be provided.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Tulani Elisa

What you'll learn in this social media marketing training:

The social space is crowded. There are so many voices, brands, influencers and memes, so then how do YOU stand out? If you want to share your story, start a brand, become an influencer, make connections or advance your career or passion online, then you need to clearly define your what that is and why people should follow, love and believe in it.

This class will take a deep dive into creating a personal social strategy, based on your strengths, passions and goals. It will include details on:

  • Personal Content pillars & creation
  • Tone and voice
  • What’s your corner stone?
  • Posting cadence
  • Understanding your audience
  • Being relatable online
  • The importance of engagement

During class we will review examples, discuss platforms that accept micro influencers, how to come up with your rates/pricing. From there we will begin a personal social branding exercise that will start with defining what you want to present across social, what platforms are best for you and next steps to achieving your goals. A few students will then present to the class for real-time feedback.


  • How to create a personal social strategy
  • Defining your tone/approach/visual presentation
  • Understanding and connecting with your audience
  • Growing your brand & followers
  • Micro Influencers - platforms and how to become one


Computer is all that is needed and 2-3 examples of influencers on social that you like/follow!

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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