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Social Media Strategy Mapping

at General Assembly - Online

(2580)
Course Details
Price:
$99 8 seats
Start Date:

Wed, Dec 16, 12:00pm - 3:00pm Pacific Time

Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Magen Allen

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways:

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Please bring a notepad and pen.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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All classes at this location

This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

Start Dates (1)
Start Date Time Teacher # Sessions Price
12:00pm - 3:00pm Pacific Time Magen Allen 1 $99

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Questions about this class?
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Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from anonymous
I’m confused, it says here ‘start date’. Is this a one-time seminar or is it a weekly class? And If so, what are the other dates?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This class is a one-day class only, from 7:00 PM - 10:00 PM. Hope this helps!
Answer
Cancel
Question from G
Is a laptop mandatory for class? Is an iPad ok? I do not own a laptop.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Since this is a free class, an iPad should be fine to use as it can support the social media platforms that the instructor will be explaining. Hope this helps.
Answer
Cancel
Question from anonymous
Is it only one class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! This is a one-day class. Thanks!
Answer
Cancel

Reviews of Classes at General Assembly (2,565)

(2565 Reviews)
Social Media Strategy Mapping
Reviewed by Jason S. on 9/18/2019
Good content. Knowledgeable instructor.
Social Media Strategy Mapping
Reviewed by Donna F. on 3/11/2020
Social Media Strategy Mapping
Reviewed by Makenna G. on 2/1/2020
Social Media Strategy Mapping
Reviewed by genevieve j. on 4/26/2019
Social Media Strategy Mapping
Reviewed by Amy K. on 2/21/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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