Social Media Marketing | Level 1
- Beginner
- 14 and older
- $795
- 2500 Broadway, Santa Monica, CA
- 14 hours over 2 sessions
Apr 22nd
7–10pm PDT
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Class Description
Description
What you'll learn in this social media marketing training:
Facebook, Twitter, LinkedIn, You Tube, Blogs.... these social platforms are doing more than driving buzz - they are driving traffic and empowering companies. Gain the power to shape consumer conversations and amplify word-of-mouth chatter.
This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy.
Audience
Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.
Prerequisites
Basic Computer Skills & File Management on Windows or Mac
Intro to Social Media
This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy.
Audience
Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.
Prerequisites
Basic Computer Skills & File Management on Windows or Mac
Intro to Social Media
- What is social media?
- Understanding how the social network works.
- What can social media do for your brand.
- Coming up with a strategy
- What is a Hashtag?
- The psychology of consumers – What do YOUR potential customers want?
- Does your website reflect your brand’s personality?
- Optimizing your website content
- Wordpress or not to Wordpress
- The all important mailing list
- Shopping carts
- Creating a Professional Profile
- What is a blog
- Why is a blog
- Isn’t it a lot of work?
- Do I have time to blog
- How will it help my search engine ranking?
- Content is king
- Facebook as a marketing tool
- Create a Facebook business page.
- Getting Likes
- Engaging your followers – Who sees your post?
- Promoting your post
- Advertising for Facebook
- Create, target & track your ad campaign
- Why Twitter?
- Your Twitter name?
- Customizing your home page
- Tweeting photos and Memes
- How do you gain followers?
- Youtube as a marketing tool
- Create a custom YouTube channel
- Adding content
- Subscribers vs. views, vs. likes
- Making friends & money – Monetizing your content
- Becoming a YouTube Partner
- Setting up your Google+ page
- Growing your circle of clients
- Hangouts – Great resources for your followers
- What is it and why it is important
- Setting up your profile
- Creating a business page
- Groups & Companies
- Advertising on LinkedIn
School Notes:
Important - Students must bring their own laptop with the Adobe application loaded to be prepared for class. We do not supply computers. It's Bring Your Own Computer.
Refund Policy
- We offer a full refund for classes canceled 6 business days before the first day of class.
- If you do not cancel or reschedule the class, you will be charged the full price of the class.
- Students may withdraw from any course (except when they have late-rescheduled) within 2 hours of when the instruction has started the training, and receive a full refund, provided the reason for their withdrawal is dissatisfaction with the course and/or instructor.
- No refunds will be given if the student attends more than 2 hours of instruction.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
Reviews of Classes at headTrix, Inc | Adobe Certified Training (34)
-
Social Media Marketing | Level 1
The class was fantastic. Steve is a wonderful instructor. The class was a good balance of humor and in depth instruction. I loved it and can't wait to take level 2!
-
Social Media Marketing | Level 1
See reviews for other classes at headTrix, Inc | Adobe Certified Training
-
Social Media Marketing | Level 1
The class was fantastic. Steve is a wonderful instructor. The class was a good balance of humor and in depth instruction. I loved it and can't wait to take level 2! -
Social Media Marketing | Level 1
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Questions & Answers (1)
Get quick answers from CourseHorse and past students.
headTrix, Inc | Adobe Certified Training
headTrix is a computer training and consulting company. We teach and consult Creative Design & Development within the fields of Web Design & Development, Desktop Publishing, Interactive New Media, E-Learning, Motion Graphics, Video/Photo Editing & Effects, Animation, Graphic design, Social...
Read more about headTrix, Inc | Adobe Certified Training
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headTrix, Inc | Adobe Certified Training
Santa Monica, Beach Cities
2500 Broadway Bldg F Ste F-125
Btwn Cloverfield Blvd & 26th St
Santa Monica, California 90404 Santa Monica, Beach Cities
2500 Broadway Bldg F Ste F-125
Btwn Cloverfield Blvd & 26th St
Santa Monica, California 90404
There is parking in the building but its $30/day so we recommend parking at
Parkside Medical
2428 Santa Monica Blvd (3 minute walk)
Santa Monica, CA 90404
Only $14/day
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