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Course Details
$150 8 seats
Start Date:

Sat, Nov 16, 10:00am - 4:00pm

Santa Monica, Beach Cities
1520 2nd St
Btwn Broadway & Colorado Ave
Santa Monica, California 90401
A computer will not be provided.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this seo class:

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.

In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. 

This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.

  • Understand the basics of having your website found on major search engines.
  • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyze your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.
Prereqs & Preparation

Students should arrive with an existing website or business to which they will apply these techniques. They must also have access to Google Analytics and Google Webmaster tools for this website. For those who do not already have this set up, we can do so at the beginning of the session.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (1)
Start Date Time Teacher # Sessions Price
10:00am - 4:00pm Brandon Leibowitz 1 $150

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from rick f.
Can I use my iPad mini? where do I park?
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
For the Santa Monica campus (1520 2nd St, Santa Monica, CA 90401) we recommend: - Across the street in the mall (free for 90min, then paid per hour thereafter). - Next door to the campus (by the alley - rates vary on weekday/evening/weekends)
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
For the Downtown Los Angeles campus (360 E 2nd St, Los Angeles, CA 90012) we recommend: - The closest lot is Joe's Auto Parks at 350 E. 2nd St. (fees vary on weekday/evening/weekends)
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
From the instructor: A laptop is much better, as an iPad is very limiting with what you can do online.
Show all 3 answers

Reviews of Classes at General Assembly (2,247)

(2247 Reviews)
SEO Bootcamp
Reviewed by YungHsuan C. on 7/1/2019
Great class I learned a lot
SEO Bootcamp
Reviewed by Neeta P. on 3/25/2019
Not as hands on as i would have liked - lacked practical exercises. Instructor was good and very knowledgable in answering all questions, but honestly, he could have just written it all down and sent you that. There was also quite a few acronyms and jargon - so a glossary would be helpful.
SEO Bootcamp
Reviewed by rick f. on 3/24/2019
Terrific, knowledgeable teacher but too much info in so little time. Perhaps needed a bit of hands on practice
SEO Bootcamp
Reviewed by Suzanne M. on 8/26/2018
The instructor had so much helpful information in addition to his presentation. I was a content writer in the past and I thought back then that all the algorithms and things about SEO were far out of my reach to understand easily. When I went to this class it was very clear as to what I needed to do in order to Optimize my content. I will say though that all the algorithm information was paraphrased in this class or else we might be missing a lot of important info.
SEO Bootcamp
Reviewed by Jeannine S. on 11/20/2016
This is a good class for anyone struggling with setting up keywords or finding ways to make their online presence stronger.
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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