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Search Engine Optimization | Level 1

at headTrix, Inc | Adobe Certified Training - Santa Monica

(39)
Course Details
Price:
$450
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Location:
Santa Monica, Beach Cities
2500 Broadway Bldg F Ste F-125
Btwn Cloverfield Blvd & 26th St
Santa Monica, California 90404
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Description
Class Level: Beginner
Age Requirements: 14 and older
Average Class Size: 6

What you'll learn in this seo class:

Get your website to show up on the front pages of the top search engines and increase your web traffic! Learn the basics of SEO, along with many valuable internet marketing strategies & techniques to increase online visibility and search results in our Search Engine Optimization class.

Search Engine Optimization is a cheap solution to more leads! Gain the competitive edge!


Audience
Search Engine Optimization is for anyone that has a website and wants to increase your standings in the major search engines.

Prerequisites
Basic Computer Skills & File Management on Windows or Mac

This course introduces you to Search Engine Optimization(SEO). Search Engine Optimization is to help your website to be found in the organic unpaid results of search engines like Google, Bing, Yahoo, Ask, and more. Learn how to optimize your website to be listed on top major search engines. What good is a website if users can't find you? Learn SEO and increase your web presence. Learn numerous ways to help grow your web presence in this SEO class! 

Search Engine Optimization
  • What is Search Engine Optimization (SEO)?
  • What are the top search engines?
  • Search Results in Google and Bing
  • Organic vs PPC Ads
  • Google Search Results (Links and Descriptions, Title Tag and Meta tag)
  • Introduction to SEO
  • Learn how what shows up in search results
  • Compare SEO's cost-per-lead with the costs of common direct marketing methods
  • Know the difference between natural or organic link placement in search results and paid or sponsored link placement
  • Define and measure market visibility
  • Determine which search engines besides Google may be worth exploring
Choosing the Right Keywords & Keyphrases for SEO
  • Keywords
  • Importance of Keywords
  • How are people searching for you?
  • Body Content and keywords
  • Finding Good Keywords
  • Choose the most successful keywords for your business
  • Use recommended keyword research sites and selection tools
  • Research, analyze and compare the keyword lists of your competitors
Introduction to HTML
  • What is HTML?
  • Learn Basics of HTML so you can optimize your pages
  • Architecture of an HTML page
  • Learning the important HTML tags
  • Folder Directory, Filenames, & Organization for SEO
  • URLS for SEO
  • Learn the Importance of the Title Tag
  • Header tags for SEO
  • Img tag and alt tags for SEO
  • Adding links for SEO
  • Link Title Tags
  • Meta Tags (Keywords and Description)
  • Create entry or landing pages below the home page to target specific search phrases
  • Establish a web page's theme by putting keywords in the approrpriate tags (title, alt, meta)
  • Create "keyword density" by inserting keywords
  • Employ sitemaps and internal links strategically
  • Learn how to any websites HTML source code
Link Building for SEO
  • What is Page Rank?
  • How does Page Rank affect SEO?
  • Page Rank, Popularity, and Content
  • Backlinks show Creditbility
  • Checking backlinks
  • Backlinks within your Genre
  • Learn Great ideas for adding backlinks for SEO
  • Competiton
  • Integrated Site Links
  • Inbound Links
  • "The number of internal links pointing to a page is a signal to search engines about the relative importance of that page"
  • Links from other sites for SEO
  • Navigation Links
  • Footer Links to help Search Engines Navigate your site
  • Links with Keywords for Search Engine Optimization
  • Learn how to identify "PageRank"
  • Determine the value of a potential link by examining its source code
  • Learn how to Find web sites that link to your competitors, which presumably would also be willing to link to yours
  • Find industry directories and similar sites where you can freely submit your site for consideration
  • Creative thinking for inbound links: partnerships, reciprocal links, and blog links

Sitemaps for Search Engine Optimization
  • What is a Sitemap?
  • How can a Sitemap help for SEO?
  • Creating an HTML site map
  • Footer Sitemaps
  • XML site maps
  • Creating XML sitemaps
  • Uploading XML sitemaps to Google and Bing
Social Media Marketing for Search Engine Optimization
  • What is Social Media?
  • How can Social Media help with my SEO campaign?
  • Importance of Social Media and Popularity
  • Social Media Accounts (Facebook, linkedIn, Twitter, Google Plus)
  • YouTube Channel
  • YouTube Videos and Pages
  • Google Authorship
  • Learn how Google Authorship can aid your SEO
  • Learn how you can track your Analytics with google and your SEO progress
Spicing up your listing
  • Adding your photo to your listing
  • Using Geo Meta Tags for specific Locations
  • Adding Microdate for Star ratings, recipes, reviews and events

Still have questions? Ask the community.

Refund Policy
We offer a full refund for classes canceled five business days before the first day of class. If you do not cancel or reschedule the class, you will be charged the full price of the class. Students may withdraw from any course (except when they have late-rescheduled) within 2 hours of when the instruction has started the training, and receive a full refund, provided the reason for their withdrawal is dissatisfaction with the course and/or instructor. No refunds will be given if the student attends more than 2 hours of instruction. 

We reserve the right to cancel or reschedule classes. In the event we cancel a class, you can reschedule the class, or receive a full refund of all registration fees paid to us. All cancellations will incur a $75 processing fee, and 7% for Credit Card Fees as we incur (3.5% on purchase and same on refund). We are not liable, however, for any other expenses you may incur including travel arrangements.

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headTrix, Inc | Adobe Certified Training

All classes at this location

There is parking in the building but its $30/day so we recommend parking at
Parkside Medical
2428 Santa Monica Blvd (3 minute walk)
Santa Monica, CA 90404
Only $14/day

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Reviews of Classes at headTrix, Inc | Adobe Certified Training (33)

(33 Reviews)
Search Engine Optimization | Level 1
Reviewed by Samuel W. on 3/10/2016
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School: headTrix, Inc | Adobe Certified Training

headTrix, Inc | Adobe Certified Training

headTrix is a computer training and consulting company. We teach and consult Creative Design & Development within the fields of Web Design & Development, Desktop Publishing, Interactive New Media, E-Learning, Motion Graphics, Video/Photo Editing & Effects, Animation, Graphic design, Social...

Read more about headTrix, Inc | Adobe Certified Training

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