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Search Engine Optimization Basics

  • Beginner
  • 18 and older
  • $55
  • Online Classroom, Los Angeles, CA
  • 2 hours

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  • $55
  • GA Los Angeles (Remote Learning) @ Online Classroom, Los Angeles, CA 00000
  • 2 hours
  • This workshop will be hosted online (Livestream) using Zoom and Slack due to safety considerations.

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Class Description

Description

What you'll learn in this seo class:

Learn what search engine optimization (SEO) is all about, starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? How can you adjust your marketing strategy based on Google algorithm changes?

What does it take to have a clean website that passes W3C compliance? How do you make a website responsive, mobile friendly, and rank on Google with a mobile version of your website? What code changes and modifications do the major search engines look for when ranking websites? Learn how to market your website on various channels such as directories, forums, social media sites, blogs, news sources, press release sites, and more. Understand that content is king and links are a result of good content that is properly marketed.

We'll cover the basics of link building and how the search engines qualify links, as well as familiarize you with good and bad backlinks and how to obtain those high quality backlinks for your website. We teach you how to build a clean backlink profile that will rank your website for your target keywords.

Takeaways
  • What is SEO 
  • How to do SEO in 2020 
  • How to do proper on site SEO 
  • How to do proper off site SEO 
  • How to build quality backlinks 
  • How to analyze the results and make sure your ranking for the correct keywords
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Search Engine Optimization Basics

    Reviewed by Tatiana S. on 2/14/2020
    Brandon did a great job and was very helpful.
  • Search Engine Optimization Basics

    Reviewed by Nataly L. on 2/21/2019
    This class was very informative and Brandon was very clear and explained everything very well. I enjoyed the class very much
  • Search Engine Optimization Basics

    Reviewed by Mona H. on 2/14/2019
    Very good introduction. Class wasn't too packed which allowed room for questions in between the presentation so we could understand the material better. Brandon is a great instructor! Will definitely take one of his SEO classes again.
  • Search Engine Optimization Basics

    Reviewed by Stacey L. on 11/1/2018
    Great class! I wasn’t sure how much I would learn as it was an intro course, but I was pleasantly surprised. I walked away with a much clearer idea of how to move forward with SEO!
  • Search Engine Optimization Basics

    Reviewed by Aldo F. on 1/10/2020
  • Search Engine Optimization Basics

    Reviewed by Carimah T. on 6/5/2019
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Review Summary by CourseHorse

Students who attended the Search Engine Optimization Basics class had a positive experience and felt that they gained valuable knowledge and skills. The instructor, Brandon, was praised for being helpful, clear, and thorough in his explanations. The class was not overcrowded, allowing for questions and better understanding of the material. One student mentioned that they were pleasantly surprised by how much they learned, despite it being an introductory course. Overall, the students felt that they walked away with a clearer understanding of how to implement SEO strategies. Direct quotes from the reviews: - "Very good introduction. Class wasn't too packed which allowed room for questions in between the presentation so we could understand the material better." - "Great class! I walked away with a much clearer idea of how to move forward with SEO!" - "I wasn’t sure how much I would learn as it was an intro course, but I was pleasantly surprised."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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General Assembly

General Assembly

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This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

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