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Course Details
$150 3 seats left
Start Date:

Fri, Oct 30, 10:00am - 12:00pm Pacific Time

Next start dates (3)

Purchase Options
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 10
Teacher: Val Holwerda

What you'll learn in this marketing class:

You’ll complete five intense hours in just one day. You’ll work hands-on creating effective marketing solutions for your business in a small group of no more than 10 like-minded entrepreneurs. Each workshop is conducted by award winning marketing executive, Val Holwerda. Also included is an hour-long, one-to-one personalized follow-up session with Val. Marketing 101: The Essentials will provide a comprehensive overview of your marketing strategy and leave you with a surefooted path to results. Importantly, you’ll learn how to make marketing decisions that work for your company – everlastingly!

What’s Different?

  • IT IS INTERACTIVE - NO YAWNING THROUGH A LECTURE: You speak, you are heard. You focus on your business with a small group of like-minded entrepreneurs. It is immediately responsive.
  • SMALL IN SIZE - NO MORE THAN TEN PARTICIPANTS: One-on-one interaction, one-on-one attention and in-the-moment feedback. Entrepreneurship can be solitary. Here is an instant support system.
  • A RESIDENT EXPERT AND PERSONAL FOLLOW UP: Val personally facilitates every workshop and included after the workshop is a one-on-one individual  meeting with her that will further help focus your marketing.  

Further benefits

  1. Included is your personal,  one-hour follow up session with award-winning marketing expert Val Holwerda;
  2. Bonus: You’ll receive a 25-page workbook created by Val, expressly for Marketing 101: The Essentials as well as custom-made worksheets to guide your progression.

Gaining an understanding of the ‘big picture’, this workshop puts you in the driver’s seat, adequately preparing you to make your significant marketing decisions.

Start By Creating Your Own Custom Marketing Tools

You’ll produce real, workable documents. And what you don’t finish during the workshop, you’ll be given step-by-step guidance, allowing you to further develop these tools on your own. Plus a personal meeting with Val is included.

  • An understanding of marketing plans;
  • A start on your own marketing and media plans;
  • The ability to begin automating your marketing;
  • Customer analysis tools;
  • Media evaluation techniques;
  • An extraordinarily simple guide for budgeting;
  • An elevator pitch for your sales opportunities;
  • A positioning statement to keep you on track.

Work On These Marketing Basics

  1. A strong start to a fully customized marketing plan, as well as a good understanding of how you can fulfill your plan for the year.
  2. A strong start to a fully customized media plan, including budgeting and timing advice, as well as a good understanding of it’s execution for the year;
  3. A strong consideration of the marketing methods that will work for your business — including traditional and digital marketing as well as social media.
  4. Insight into using data to make future marketing and media decisions for the rest of the year.

Growing your business together

Marketing 101: The Essentials is a simple and essential workshop that is personalized to your business. It offers no generic solutions. Marketing 101 is tailored to your needs. Marketing 101 is actionable, ensuring that your marketing plan can be implemented. It is individualized. Your results will be, too.

  • PERSONALIZED: Marketing 101 is tailored to your company. You’ll gain access to the tools you need. You won’t waste money on ideas and services that do nothing for your bottom line;
  • ACCESS TO DEEP KNOWLEDGE BASE: Through this workshop, you’ll tap into a broad, deep knowledge base. Work with a marketing pro and listen to other entrepreneurs. Learn and grow together;
  • ACCOUNTABILITY: You’ll receive one-on-one attention. The support of a small group ensures that your ideas will be valued and respected;
  • IDEA INCUBATOR: Everyone needs an editor, an assistant, a friend—someone who can offer perspective, organize, and prioritize. Diverse talents spark new ideas;
  • BUILD YOUR TRIBE: Owning a small business can be a solitary task. Using this workshop, you’ll get to the point faster than if you were working alone;
  • PUT YOUR MARKETING ON AUTOPILOT: As your business grows, you’ll almost be able to put your marketing program on autopilot with a blueprint for plan management.U

Is there a textbook for the course and if so, what is the cost?

Good news. There is a 25+ page booklet created just for the workshop and it is included in the tuition – it is free - yours to keep. You can follow along with the ideas presented, make notes and refer back to it. In addition, there are 9 interactive handouts which you will work on in the workshop. Here you will take tried and true marketing concepts and customize them to your business. The handouts will form the beginning of your marketing plan and your media plan. You will begin work right there in the workshop.

What supplies should I bring?

Just you, and a writing instrument. A laptop or tablet is NOT necessary. Perhaps a notebook to help organize your ideas.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy

Due to the small size of the group, the Cancellation and Refund policy is firm. We will attempt to place someone from the waiting list if possible and if we do, your tuition will be refunded, whatever the time frame. Otherwise, the following timing applies:

  • 35 business days: 100% refund of original payment,
  • 15 business days prior: 50% refund,
  • Less than 15 days: refunds are not available.

What if my plans are uncertain?
If your plans are uncertain, consider scheduling for another date.

Start Dates (4)
Start Date Time Teacher # Sessions Price
10:00am - 12:00pm Pacific Time Val Holwerda 1 $150
10:00am - 12:00pm Pacific Time Val Holwerda 1 $150
10:00am - 12:00pm Pacific Time Val Holwerda 1 $150
10:00am - 12:00pm Pacific Time Val Holwerda 1 $150

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Questions about this class?
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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Yuliana R.
Hello, this class is only suitable for entrepreneurs only or also for the curious without current business?
Answer from Valerie H.
Sure - if you have an interest in Marketing you will find it of interest - and I find marketing fascinating - but the primary purpose is to work with entrepreneurs who want real world help with their marketing. Val
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