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Digital Marketing Bootcamp

at General Assembly - Downtown

Course Details
$250 8 seats
Start Date:

Sat, Nov 09, 10:00am - 5:00pm

Next start dates (1)

Downtown, Downtown/Northeast
360 E 2nd St Ste 400
Btwn S Central Ave & S San Pedro St
Los Angeles, California 90012
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this digital marketing course:

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.

  • Learn how to create a basic brand/marketing strategy
  • List and execute at least 5 key best practices on content marketing
  • Identify and describe at least 3 marketing techniques for each channel
  • Walk away with examples of KPIs and metrics to track
Prereqs & Preparation
  • Laptop or at the very least a notepad and pen
  • Project/company that you want to focus on during the exercises portion
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
10:00am - 5:00pm TBD 1 $250
10:00am - 5:00pm Rebecca Borough 1 $250

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Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from Anonymous
Hello! I was wondering does this class touch upon SEO and the fundamentals on how to best utilize it to build your brand and business? Thanks.
Answer from Jennifer D. Verified Student
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Yes, the class does touch on SEO, albeit briefly.
Show all 2 answers
Question from anonymous
How many sessions?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This is a one-day session. Thanks.
Question from anonymous
Hi! I’m interested in learning the basics about digital marketing to see if it’s a field I’ll like to go into. I noticed for this course you need to already have a project/company to focus on, and since I don’t have one can I still participate? Or is there another digital marketing class that’s more introductory and covers the basics?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! As per the instructor, you don't need a company or a project for the Bootcamp class - only the 10-week class. If you don't know if marketing is for you, they definitely have you start with the intro class for a couple of reasons. One, it’s FREE. Two, it covers many of the same topics of the Bootcamp class but on a broader level. If you like the intro class, then you can do the Bootcamp, and if you're all-in after that, the 10-week class.
Answer from Carmen P.
Show all 2 answers
Question from Victoria P.
Hi! I'm looking into booking this class on March 3rd or the "Social Media Monitoring & Analytics" on March 7th. Does this "Digital Marketing Bootcamp" also teach monitoring and analytics? So if I did the bootcamp I wouldn't have to take that class as well?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
In the Digital Marketing Bootcamp, it doesn’t go into depth about Social Media Monitoring & Analytics and doesn’t spend too much time on it. The Social Media Monitoring & Analytics class goes much more in depth on this one aspect of digital marketing.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
If you are familiar with Digital Marketing, but needs to brush up on just Social Media Monitoring & Analytics, I would suggest taking that class. If you are not familiar with Digital Marketing strategy as a whole, I would suggest taking the boot camp.
Show all 2 answers
Question from kunal g.
Hi, Is the course useful for working professionals ? I am running a digital agency for the last 3 years. So, is the course for beginners or advanced level? Thanks
Answer from Nessa G. CourseHorse StaffCourseHorse Staff
Hey Kunal! According to General Assembly, the bootcamp is generally more beginner level; it gives an overview of different digital marketing channels, helps you establish KPIs, and best practices for each channel without diving deep into specifics. If you're looking for more depth of knowledge in paid social for instance, it's better to take the Facebook ads bootcamp.
View all 5 questions

Reviews of Classes at General Assembly (2,237)

(2237 Reviews)
Digital Marketing Bootcamp
Reviewed by Anonymous on 6/23/2019
Our teacher was great and covered off on good content but I wish there could've been a little more in-depth
Digital Marketing Bootcamp
Reviewed by Meghan B. on 1/13/2019
Jaclyn was great!!!
Digital Marketing Bootcamp
Reviewed by GULSAH S. on 10/10/2016
The instructor was really good, he covered all the important topics during the Bootcamp
Digital Marketing Bootcamp
Reviewed by John F. on 3/21/2016
really good teacher - just expected more digital analytics than general marketing
Digital Marketing Bootcamp
Reviewed by Martin B. on 7/21/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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