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Advanced Digital Marketing Bootcamp

at General Assembly - Downtown

(2195)
Course Details
Price:
$250 8 seats
Start Date:

Sat, Sep 28, 10:00am - 5:00pm

Next start dates (2)

Location:
Downtown, Downtown/Northeast
360 E 2nd St Ste 400
Btwn S Central Ave & S San Pedro St
Los Angeles, California 90012
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Important:
A computer will not be provided.
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Description
Class Level: Advanced
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jose Cervantes

What you'll learn in this digital marketing course:

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your digital marketing skills.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.

Takeaways:
  • Learn how to acquire new customers and retain current customers through Facebook, Instagram and Google advertising
  • Learn how to make a real world ad campaign on Facebook and Instagram
  • Learn how to measure and analyze your marketing funnel
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Learn the basics of search engine optimization (SEO)
  • Learn the best practices around email marketing and how to create engaging customer journeys
  • Learn how to create a real world email marketing campaign
  • Get to grips with the basics of Google Analytics and UTM tracking parameters
  • Learn key concepts behind effective landing pages, leading to more effective conversion rates
  • Learn what KPIs (key performance indicators) are important and how to value them
Preparation:
  • Please bring a laptop
  • Students should have a basic understanding of digital marketing strategies.
  • Digital Marketing Bootcamp or Digital Marketing 101 are recommended, but not required.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (3)
Start Date Time Teacher # Sessions Price
10:00am - 5:00pm Jose Cervantes 1 $250
10:00am - 5:00pm Jose Cervantes 1 $250
10:00am - 5:00pm Jose Cervantes 1 $250

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Reviews of Classes at General Assembly (2,180)

(2180 Reviews)
Advanced Digital Marketing Bootcamp
Reviewed by Ken C. on 2/24/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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